Recycling campaigns can be complex. David Sao Paulo and David Bogota’s recycling campaign for Corona isn’t. The message doesn’t get muddied in the detail. Because there isn’t a lot of that.

David has simply erased the Corona bottles from a series of ads featuring typical Corona “back to nature” landscapes. The message is, We Returned the Bottle from this Ad, Return Yours. The landscapes remind people to keep the natural environment clean.

The five ads are running across print, social and out-of-home in Germany, Uruguay and Brazil.

Credits

Client: ABI (Corona)
Agency: David São Paulo, David Bogotá
Partner & Global Chief Creative Officer: Pancho Cassis
Global Chief Operating Officer: Sylvia Panico
Executive Creative Director: Edgard Gianesi, Renata Leão
Creative Director: Fabrício Pretto, Rogério Chaves
Art Director: Felipe Revite
Copywriter: Filipe Rosado
Account Management: Juan Pablo Garcia, Catalina Cordoba, Amanda Mezejewski
Production Team: Fernanda Peixoto, Ana Marques, Mariana Marinho, Letícia Brito
Global PR Director: Sandra Azedo

Production Company: Sicarios
Photographer: Thierry Des Fontaines
Executive Producer: João Luz
Line Producer: Rafa Pinto
Operations: Lindin Lima
Photography Assistant: Ícaro Torres Correia, Artur Leite
Account Management: Babi Kosloff, Ju Bahia, Yuri Fuly
Editors: Sicarios, Juary Leocardio