Put Ed Sheeran in your ad and you don’t have to do much on top of that for your product. Especially when it’s a product that Ed Sheeran is, in fact, known to really love. David the Agency has done “much more on top of that”.
The product is Heinz Ketchup and Sheeran even has the Heinz logo tattooed on his arm. But David the Agency has focused its attention on creating a hugely entertaining 80 seconds with a story that plays on Sheeran’s also well-known lack of pretension and uses a number of striking filmic devices.
Credits:
Agency: David the Agency
Executive Creative Directors: Juan Javier Peña Plaza & Ricardo Casal
Creative Directors: Fernando Pellizzaro & Jean Zamprogno
Creative Agency: David The Agency
Copywriters: Alexander Allen & Nellie Santee
Art Directors: Andy Tamayo & Leticia Romano
Head of Global Production: Veronica Beach
Producer: Marina Rodrigues
Associate Producer: Brenda Osorno
Account Management: Carmen Rodriguez, Mariana D’Aprile & Carolina Foster
Director of Strategy: Jon Carlaw
Senior Business Affairs Manager: Barbara Karalis
Senior Planner: Matias Candia
Managing Director: Paulo Fogaça (Global Coo)
Production Companies: Division7 & Smuggler
Director: Kris Belman
Executive Producers: David Richards & Kamila Prokop
DoP: Stephen Keith-Roach
Producer: Claire Jones
Production Assistant: Portia Abatan
1st Ad: Joe Carter
Partner: Patrick Milling-Smith
Head of Production: Andrew Colon
Production Manager: Daisy Mostyn
Production Designer: Sam Tidman
Editing Company: Union Editorial
Editor: Christjan Jordan
Editing Assistant: James Bird
Producer: Dani Duhadway
President: Michael Raimondi
Flame Artist: Evan Guidera
Colour Company: Co3
Colourist: Stefan Sonnenfeld
Producer: Logan Aries (Finishing)
Executive Producer: Gabriel Wakeman
Music Company: Beacon Street Studios
Record Label: Warner Music
Mixers: Amber Tisue & Aaron Cornacchio
Executive Producer: Leslie Dilullo
Senior Mix & Sound Design Producer: Kate Vadnais
PR: Wonderland: Alison Weir (Founder), James Rich (Senior Consultant)
Client: Kraft Heinz
Marketing Director: Kiki Jin
