Vizio is so confident that its streaming is faster, its sound fuller and its home entertainment grander that its campaign by David&Goliath tells people, “Watch us”.
The campaign, David&Goliath’s first for its new client leads with a 60-second spot, Vizio’s first in a decade, an everyday home scene but featuring two very unlikely characters, bushy-tailed raccoons. In a fun plot-twist, we see two raccoons sitting on a windowsill peering into the home, imagining what their world would look like if they were living the lives of the couple inside. It’s about changing the way you see the world — a concept that’s embedded within the Vizio brand.
“Given our extensive history in product development and our deep relationship with our customers, we find ourselves in a unique position to infuse innovation, personality, and emotion into the connection that people have with their TVs” stated Kaitlyn Collins, vice president of marketing at Vizio. “We’re not just selling a product, we’re enhancing the impact we have on consumers’ lives by offering a best-in-class entertainment experience from a brand that people know, love, and trust. We’re thrilled to share this exciting next chapter of Vizio’s brand story.”
“Watch us is not just the new tagline for Vizio, it’s the brand’s new ethos— giving people more and more reasons to not only watch them, but shifting the way they see the brand and its place in the entertainment landscape,” explained David Angelo, founder and creative chairmanof D&G. “We’re so excited to have developed this new approach and narrative with Vizio that transcends the ordinary, turning the act of watching TV and listening to sound into an invitation to imagine, engage and be a part of something bigger. Watch us is where Vizio’s challenger spirit and the consumer’s imagination meet.”
The campaign is the beginning of a complete rebrand, including a new look-and-feel that incorporates a modern V-motif graphic across all mediums—from print, to digital, to the website, to broadcast, social, and beyond. The launch work also seeds a manifesto from the brand, showing Vizio’s commitment to innovation and elevating the entertainment experience.
Additional campaign elements include a :30 spot, :15 spots, and various social assets running on network and cable TV, paid digital, paid social and Vizio-owned channel and brand assets.
Credits
Agency: David&Goliath
Founder & Creative Chairman: David Angelo
Chief of Brand Innovation: Donny Makower
Chief Creative Officer: Ben Purcell
Executive Creative Directors: Courtney Pulver & Rob Casillas
Design Director & Executive Creative Director: Michael Molinaro
ACD & Art Director: Evan Bross
ACD & Copywriter: Chris Davis Associate Design Director: Max Olson
Group Strategy Director: Jonathan Schultz
Group Communications Director: Jeff Cannata
Managing Director, Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Director of Business Affairs: Quynh-An Phan
Senior Business Affairs Manager: Sheila Barrand
Group Account Director: Richard Henderson
Senior Account Executive: Eric Brothers
Project Manager: Heather Williams
Production Companies: UNIT9 Films & Outsider
Director: Chris Balmond
Director of Photography: Will Bex
Executive Producer: Emily Malito (UNIT9), Simon Elborne (Outsider)
Line Producer: Paul McPadden
Production Service Company (Bulgaria): B2Y Productions
Service Producer: Simeon Vasilev
Editorial: Spinach LA
Editor: Adam Bright
Assistant Editor: Marshall Thompson
Executive Producer: Jonathan Carpio
Senior Producer: Cristy Torres
Colour: CO3
Colourist: Jill Bogdanowicz
Colour Senior Producer: Matt Moran
Visual Effects: JAMM VFX
VFX Supervisors: Jake Montgomery, Andy Boyd
Lead Flame Artist: Jake Montgomery
VFX Executive Producer: Asher Edwards
VFX Senior Producer: Mike Wigart
Music & Sound Design: Barking Owl
Creative Director: Kelly Bayett
Producer: Hannah Alter
Sound Designer:Gus Koven
Composer: David Radley
Audio Mix: Racket Club
Sound Designer & Mixer: Nathan Dubin
Executive Producer: Adrea Lavezzoli
Mnemonic Sound Design: MassiveMusic
Creative Director: Johanna Cranitch
Senior Producer: Dale Mason
Mnemonic Animation: Imaginary Forces
Tosh Kodama: Creative Director
