PPC, the largest energy provider in Greece, is entering the internet market with a new fibre network, DEI FIBER. And in DDB Athens’ campaign a new day has dawned that ends the boredom of the internet. Because it’s not just people who are tired of waiting for stable, high-speed internet, free from lag, glitches, and endless buffering, but also the characters who live within the internet itself.
DDB Athens’ hero commercial, directed by Dennis Iliadis and produced by Topcut Modiano, features heroes and characters from series, films, and video games, everything that streams, lives, and gets shared online, being, quite literally, bored. Vikings aren’t fighting, they’re tossing pebbles into a helmet. Digital footballers aren’t passing the ball, they’re sitting around drinking English tea. Delivery workers are stuck in a classic fairytale carousel.
That is, until a light, resembling a sunrise – and representing DEI FIBER – breaks through, giving everyone the chance to show what they’re truly capable of.
