Another Christmas story about a grandparent. Yes, there has been an abundance of them. But the wonderful, heart-filling, tear-inducing joy of this one is that you won’t guess its ending – and you will feel its gift, even as you try not to cry. Let’s call the theme a Christmas tradition and say that this film is one of its best interpretations.

The Biggest Gift was created by DDB Budapest for Deutsche Telekom. The superb directing decisions come from Stina Lütz.

This year, one film covers all Deutsche Telekom countries in Europe. They have unified their Christmas campaigns under one creative concept to show the most we can give this year is to be there for each other. The Biggest Gift is running in nine countries where the Telekom brand is present after launching in Austria. The other countries are Poland, Hungary, Croatia, Czech Republic, Montenegro, North Macedonia, Romania and Slovakia.

The film was shot at Hungarian locations with a local crew through Cinesuper, and features widely acknowledged film and theatre actor, Róbert Koltai, in his first commercial role.

Credits

Client: Deutsche Telekom
Chief Brand Officer: Ulrich Klenke
Agency: DDB Budapest
Creative Director: Zsolt Balogh