Throughout the world, McDonald’s is keeping creative excellence in print advertising alive. It won three D&AD Pencils this year with TBWA\Paris for its print and poster McDelivery campaign and another for Big Mac’s Timeless poster, plus one with We Are Unlimited in the US for their McDonald’s in Times Square series.
This time, the campaign is by DDB Buenos Aires. No words – a picture says a thousand of them, or in this case, enough to make Macca’s message very clear – when you have to stay up to work, study or make up for hours lost during the day, McDonald’s McCafé is there for you.
Credits:
Agency: DDB Buenos Aires, Argentina
Chief Creative Officers: Adrián Piattoni & Facundo Varela
Executive Creative Directors: Adrián Piattoni & Facundo Varela
Creative Directors: Ariel Di Nardo & Norma Pappano
Art Director: Ezequiel Irureta
Copywriter: Marcela Pacheco
Retouching: Dante Rodriguez
Print Production: Dante Rodriguez
Account Supervisor: Javier Ballve
Account Manager: Paula Lazzaro
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