CIL Premium Paint + Primer has a small price. DDB Canada’s job was to show that people can get big results with CIL on a small budget.
So the agency redecorated the smallest room possible – with tiny paint cans and rollers – adding tiny accessories like a rug, lamps and pillows to its tiny chairs and sofas.
Mostly, the agency made an everyday process fascinating to watch while it imprinted the brand’s message in viewers’ minds.
The YouTube ad has a rather delightful search name – Beauty on a Small Budget.
There are also 15 second cutdowns:
Campaign credits:
Agency: DDB Canada Toronto
Chief creative officer: Cosmo Campbell
Executive creative director: Paul Wallace
Creative director: David Ross
Strategic planning: Brandon Smith
Art director: Liam Johnstone
Senior copywriter: Frank Macera
Group account director: Amy Mateer
Account supervisor: Kristine Lafreniere
Account executive: Kate-Lynn Merkowsky
Senior producer: Lorrie Zwer
Producer: Ella Gruber
Production company: Suneeva
Director: Lewis
DoP: Stuart Campbell
a rug,Sound: Boombox Sound
Colour/Transfer: The Vanity
