A single hair from a man’s moustache might link him to remarkable moustaches from history. Movember, in partnership with EasyDNA and DDB Group Melbourne have created a scientific test that can trace the owner of a moustache hair to any great great moustachioed men in their lineage.
Movember is calling on mo growers to register to have their mo-hair DNA tested.
Hugh Miller, global director of brand and content, Movember, stated, “After the highly successful launch of our global platform The Mo is Calling, we wanted to harness the power of the ‘stache to build a sense of radical belonging – one that truly unites men around the country.”
Trevor Tyson, EasyDNA scientist, added, “EasyDNA is one of Australia’s foremost providers of DNA testing. We’ve partnered with Movember to provide something completely new in the world of DNA.”
The Mancestry test involves extracting a few Mo hair samples to be processed by a state-of-the-art laboratory for analysis. The lab looks at genetic markers in the sample’s DNA and compares them to a database from around the world. It reveals where the sample’s ancestors likely lived and their ethnic origins. Each Mancestry report also provides health insights relevant to geographic heritage.
Psembi Kinstan, group executive creative director, DDB Melbourne, added, “The family tree of humanity is much more interconnected than we often tend to think. That’s why many of us are distantly related to notable (moustachioed) people from history, from Charlemagne to Ghengis Khan to Eric the Red Mo.”
Mo-growers across the nation participating in Movember this year have a chance to participate in the testing program, with a number of high-profile Australians already submitting their Mo-DNA for Mancestry analysis. These include Andy Hearnden (Andy Cooks), Ash Wicks, Cam Daddo, Jimmy Smith, Konrad Bień-Stephen, Leigh Drennan (We Got The Chocolates), Matty J, Mitch Drennan (We Got The Chocolates), Oleg Markov, Robert “Dipper” DiPierdomenico, Sam Draper andTom Liberatore.
These famous faces, and others, will release the results of their Mancestry DNA test in media and socials later in the month.
Giles Watson, group creative partner, DDB Melbourne, commented, “Knowing where we come from and who we’re connected to can have a profound effect on our outlook. Now, whether you’re rocking a glorious handlebar, or a humble bit of bum-fluff, Mancestry is proof of your moustache’s power to bring men together and start vital health conversations.”
Answer the call for your chance to find out how great your mo might be here.
Credits:
Client: Movember
Global Director of Brand & Content Director: Hugh Miller
Creative Production Manager: Thomas Pike
Global Impact Communications Lead & PR Manager: Kristy Ward
Head of Marketing Campaigns, Australia: Natalie Kirby
Agency: DDB Group Melbourne
Chief Creative Officer: Stephen de Wolf
Group Executive Creative Director: Psembi Kinstan
Group Creative Partners: Giles Watson & James Cowie
Senior Art Director: Charlie Brookes
Senior Copywriter: Carly Dallwitz
Head of Craft: Adam Hengstberger
Head of Content Production: Sonia McLaverty
Content Producer: Edward Connelly
Managing Partner: Toby Beaumont
Business Director: Jenny Thompson
Planning Director: Chris Regan
DNA Testing Partner: EasyDNA
Design and Print Production: Collider Studio
Printing: Peachy Print
Original Music Composition: Burkhard Dallwitz
Sound Studio: Bang Bang
Director: Polly McGregor
Executive Producer: Holli Dee
Sound Designer: Tristan Dewey
