A girl can’t have her mug shot spread across every police station in India unless it’s Instagram-perfect. A witness can’t be seen in court in a teddy bear cardi. DDB Mudra has avoided the usual in beauty and fashion advertising for online fashion platform, Myntra’s, ultra-fast delivery app service, with two humorous romps parodying emergency situations. The service, M-Now, delivers clothes, shoes, beauty items and accessories in 30 minutes to 2 hours in parts of Bangalore.

The campaign does follow the Indian advertising trend of using celebrity appeal. It features rising actor, Vihaan Samat; actor and comedian, Sumukhi Suresh; and popular influencers, Sakshi Shivdasani and Ayesha Kanga, in its two films. Samat is known for his effortless charm and portrayal of modern, relatable characters; Suresh for her sharp wit and ability to turn everyday chaos into comedy gold. brings a distinct mix of humour and relatability to the narrative. Meanwhile, Shivdasani and Kanga for their authentic and relatable content that resonates with Gen Z.

Vihaan Samat commented, “What really drew me to this campaign was the way it blends humour with those moments of unexpected urgency we all face. We’ve all had situations where we’re racing against time to look good, whether it’s for an important meeting, an event, or even just to feel confident. The campaign captures that feeling perfectly, showing how fashion and beauty fixes can be just a tap away when you need them the most. It was a lot of fun bringing these moments to life and working with Myntra to create something lighthearted, relatable, and stylish.”

Mahima Mathur,  creative director, DDB Mudra, added, “Working on this campaign was a blast. We’ve all had those emergency fashion or beauty moments where superfast delivery would’ve been a game-changer. This campaign taps into that real, relatable rush, blending urgency and style in the best way.”

The campaign establishes M-Now as the most preferred solution for fashion and beauty emergencies, reinforcing the campaign’s core promise of transforming ‘whatever’ moments into ‘wow’ moments starting in ~30 minutes. At the heart of both narratives is the idea that Myntra is always ready to deliver, whether it’s a fashion crisis or a beauty fix.

Credits:
Creative Agency: DDB Mudra Group
Creatives: Mahima Mathur, Shyan Gershon, Rhea Kumar, Riya Nippani & Payel Pramanik
Account Managers: Saad Khan, Monideepa Nandi, Kashish Bachani & Sankalp Grover
Production Managers: Jay Gaikwad & Riddhi Doshi

Production Company: Crazy Few Films
Director: Devika Chaturvedi
Production Company: Suprvlln
Director: Chalees Chor