The Aussie summer means sunshine, beaches, time with family, and (at some stage or another!), getting in the car with mates for a Macca’s run. Summer is feel good season and Macca’s is getting into that

with the launch of the new Squad Down Under campaign and bundle-for-four meal.

The campaign builds on DDB Sydney’s 24/25 summer platform, Macca’s run?, and features four iconic McDonaldland characters getting together one summer arvo for an epic Macca’s run set to Run DMC’s classic track, It’s Like That.

The 60-, 30-, 15- and six-second spots mirror the behaviour of a group of Aussie mates, who arrange a Macca’s run via a group chat thread and cruise on down to their local Macca’s restaurant. But unlike a regular group, it just so happens to be Birdie, Hamburglar, Office Big Mac and Grimace. They will run across TV and online video, along with supporting social and in-restaurant communications, promoting a new limited time only Squad Down Under Bundle for 4 meal, that features two McOz burgers, two classic burgers, four medium Vegemite Shaker Fries, four medium drinks and a bonus bucket hat with every purchase.

McDonald’s marketing director, Amanda Nakad, commented, “There’s so much love and nostalgia out there for the OG McDonaldland characters. This campaign taps into that love and includes an exciting meal that groups of friends can enjoy together this summer. Plus, it includes a bonus bucket hat – what’s not to love?”

DDB Sydney chief creative officer, Matt Chandler, added, “We had a lot of fun making this, with a pretty awesome squad of people who brought it all to life. And who knew Grimace could hoop?!”

The campaign will run until February 11, alongside the Macca’s run? summer phase two campaign.

Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Division Global
Post-Production: The Editors
Music Supervision: Anton Trailer 
Audio Production: Massive Music