Getting VW to extricate itself from a parking spot wedged between a police car and a Lamborghini, that’s classic VW humour. DDB Sydney is highlighting that Vokswagen SUVs are better experienced than explained in a new campaign that asks, Isn’t it time you SUVW?
The campaign shows owners’ reactions to experiencing the range of features of a Volkswagen SUV such as the T-Roc, T-Cross, and Tiguan Allspace.
The hero spots, including a 60-, two 30-, and two 15-second versions, show a man faced with the pressure of a reverse parallel park in front of his date, a pair dressed as an NFL player and astronaut for a party, a family stuck in traffic, and a man driving his partner who is in labour to the hospital.
Each has a moment of realisation – they shouldn’t have waited so long to experience a Volkswagen SUV. “Don’t kick yourself for not owning a Volkswagen SUV sooner,” the spots conclude.
The campaign is running across TV, outdoor, digital, social, and owned channels.
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