Lotto NZ wants kids to include a Triple Dip ticket for mum in their Mother’s Day celebrations this year.
“We often take for granted all that our mums do for us and we don’t say thank you enough. So, this Mother’s Day we’re encouraging Kiwis to celebrate mum and give back a little Lotto magic with a Triple Dip ticket,” noted DDB executive creative director, Shane Bradnick.
To help that along, DDB and The Sweet Shop are reminding kids of the magic things mums make happen for them. With a little “magic” of their own.
The Sweet Shop director, Dylan Pharazyn, who directed the film, explained, “I loved the idea of mum’s magic in this script. The realism we used brings to life the transformation of messy to tidy, just as a child might imagine. It’s a warm and genuine thanks to mums for all the work they do that goes unnoticed.”
The 30 second spot fits into the ongoing theme of Lotto NZ advertising by DDB and The Sweet Shop.
“Lotto NZ has produced a range of ads with a consistent thread – Kiwi family tales about love and generosity. We didn’t see why this piece, even though retail-focused, couldn’t share some of that same warmth,” Lotto NZ chief marketing officer, Guy Cousins, commented.
Credits:
Agency: DDB New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Directors: Brett Colliver & Mike Felix
Art Director: Jake O’Driscoll
Copywriter: Sylvia Humphries
Lead Business Partner: Kate Lines
Account Director: Lucy Paykel
Account Manager: Arameh Bozorgi
Planning Director: Rupert Price
Senior Agency Producer: Samantha Royal
Executive Producer: Judy Thompson
Production Company: The Sweet Shop
Director: Dylan Pharazyn
Managing Director/ Executive Producer: Fiona King
Executive Producer: Ben Dailey
Post production online: Palace Studio
Editor: Sam Brunette
Client: Lotto NZ
Chief Marketing Officer: Guy Cousins
Head of Marketing Communications: Keri Merilees
Senior Marketing Communications Manager: Genna Duff
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