Del Campo Saatchi & Saatchi Buenos Aires has given Andes drinkers the ultimate freedom. The freedom to always say yes to, “Let’s grab a beer.”
The agency’s new campaign for Andes beer introduces the Andes hagglers, a team of three blokes who, “don’t have a business degree, but they do possess super-human levels of persistence.”
So when you want to go out with your mates on a Friday, come home quite a few hours late, go on a road trip or have a house party that runs well into tomorrow, the Andes Hagglers are available to negotiate the agreement.
Del Campo Saatchi & Saatchi Buenos Aires executive creative director, Rafael Santamarina, explained, “Whenever someone says, ‘let’s go grab a beer’, we immediately think about having fun, unwinding, and spending time with friends. That’s the spirit of beer and, above all, Andes. And that’s what we wanted to reflect in this campaign, where we help people negotiate something more valuable than any material object: time with friends.”
The campaign films are on air in Argentina as well as online. The Andes Hagglers will also provide assistance via social networks, so that all those in Mendoza can always “grab a beer,” with all of their friends.
Campaign credits:
Advertising Agency: Del Campo Saatchi & Saatchi Buenos Aires
Executive creative directors: Ariel Serkin, Juan Pablo Lufrano & Rafael Santamarina
Creative directors: Matias Eusebi & Ammiel Fazzari
Copywriter: Tobías Tercic
Art director: Hernan Garcia Dietrich
Head of art: Mariano Espagnol
Senior art director: Fernando Lanuza
Agency chief producer: Adrian Aspani
Agency producers: Consuelo Gimenez Uriburu & Juan Manuel Cuervo
Account supervisor: Manuela Sorzana
Clients: Juan Zarattini & Patricio Agulleiro
Production Company: LANDIA
Director: Milton Kremer
Executive producers: Agustin Alberdi & Adrian D’Amario
Chief Producer: Ivan Grichener
Producer: Marina Ponce
Photographer: Nico Hardy
Post production: Julian Lopez Coppola
Editor: Alejo Santos
Colourist: Pentimento Color Grading
Post production sound: Elefante resonante
Music: TDL
