Brands are clamouring to get into pop culture. For a fast food brand, it’s gold. Denny’s achieved it thirteen years ago, long before anybody was talking about “the intersection of culture and storytelling”. A punk rock show inside Denny’s gave the internet one of its most unhinged pop culture moments, What the F#$@ is up, Denny’s?

The internet loved it. It became a phenomenon and a legendary meme that still lives online today. It even inspired legendary punk band, Blink 182, to conduct an impromptu show at a local Southern California Denny’s years later.

Now, Denny’s is seizing the moment to have a genuine place in Gen Z’s world – grabbing what the internet created for Denny’s and giving it new life. 

Following the launch of the limited-edition Mozz Pit Burger, Denny’s is celebrating the anniversary and the burger, by dropping a new music video. This is the ultimate pop culture comeback story.

The video is now live across Instagram and YouTube.

Here are the original show and the just-released music video:

Here is the story behind What the F#$@ is up, Denny’s?

The beginning of a new internet phenomenon?

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