Women’s football is growing worldwide. Football fans are beginning to understand the athleticism of its players and the excitement of their games. Over the last decade, participation in women’s football in Portugal has grown by over 400% to 15,000 athletes. The goal is to reach 75,000 by 2030. Dentsu Creative Portugal has created a film for for BPI Bank to mark the Portuguese Women’s National football Team qualifying for the World Cup for the first time. It’s a Girl, set to Tom Odell’s Another Love, is both a tribute to this team’s achievement and inspiration for girls.
The film features members of the national team, including star players, Jessica Silva, Francisca Nazareth, Ana Borges and Dolores Silva.
BPI Bank has been the main sponsor of the Portuguese Women’s National Team since 2018. Currently the team is 9th in the UEFA rankings, and 21st in the world. For the first time this team will have a jersey and official team kit designed exclusively for them.
“BPI Bank has been the main sponsor of the Portuguese Women’s National Team since 2018, promoting a more sustainable, balanced and equal society, by supporting and investing in different projects and areas. This year, the Women’s National Team qualified for the first time for the World Cup and BPI wanted a tribute and celebration of this amazing feat. So, after researching we discovered that most female athletes on this team had a similar story. And those stories are also the stories of millions of other girls that struggled to become a professional players in a society that was too slow to open those dreams for them,” stated João Moura, copywriter, Dentsu Creative Portugal.
Credits
Client: BPI Bank
Agency: Dentsu Creative Portugal
Chief Executive Officer: Tomás Froes
Chief Creative Officer: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Head of Strategy: Patrick Stilwell
Art Director: Ricardo Marques
Copywriter: João Moura
Head of Production: Martim Lemos
Account Director: Paula Cardoso
Production Company: Ministerio dos Filmes
Executive Producer: Alberto Rodrigues
Director: Marco Martins
DOP – Carlos Lopes (Káká)
Post Production: Glimpse
Sound Design: Guel Studios
Music: Another Love by Tom Odell
