A new ad era is beginning for McCann’s Did Somebody Say, this time in Katy Perry’s bright and bouncy pop style. Perry will inject her signature playful charm into a new music video for Menulog (Just Eat in hte UK), where she shows off her fantastical dolls-house inspired world that includes piano playing puppets. Known for her love of eccentric fashion, having famously dressed as a hamburger at the 2019 Met Gala afterparty, Perry will also dazzle in nine OMG outfits to be revealed in the video, each inspired by her favourite food.

Perry co-created the music and lyrics featured in the campaign. Of course, the new iteration of the jingle will stick to the inside of your brain just as its predecessors have.
Perry commented, “Working with Menulog was a really fun and natural experience. Coincidentally most of my records and eras have had food undertones to them, from strawberries to peppermints to now mushrooms. Ordering takeaway is a regular Saturday night for me, so it was fun to channel that into a video that is a combination of the things that bring joy to my life: poppy bright colours, wild outfits, and food puns sung over a catchy tune.”

Simon Cheng, marketing director at Menulog, added, “While there’s no denying that everyone loved Snoop, it’s now time for a new global icon to take centre stage. Katy Perry brings unparalleled star power and her playful nature matches ours to a tee. Following the huge fan support we’ve had for each version of the track, including the most recent remasters by Australian artists, we reckon Aussies are going to love this new take. Stay tuned for June 8 for the reveal. Bon Appetit.”
The full commercial will be revealed in Australia on Channel Nine’s coverage of the State of Origin, Wednesday, June 8. Meanwhile here’s something to whet your appetite:






