Diesel has extended its Diesel Living offshoot to enter the real estate market. It has teamed up with real estate group, Bel-Invest, and the first residential Diesel building is located in Miami, Florida. Read the brochure (below) to experience the unintentional humour of real estate writing.

Meanwhile, the project is also being advertised in a more Diesel-like manner by creative agency, Small. Diesel has launched “the most expensive t-shirts in the world” – The Condo T-shirts, a collection of 143 unique tops whose cost approximates that of a new dwelling. With each t-shirt, the front-side graphic is of one of the apartments. T-shirt D6-L7, for example, will cost US$1,049.000. T-shirt F2-L7 has a price tag of US$5.500.000. But if you buy one, you also get its condo for free.

The campaign, which was directed and photographed by Hernan Corera, launched on December 3 in Miami and features a typical high-end (and at the same time high-street) fashion campaign approach, with Diesel’s hallmark ironic touch.

https://youtu.be/sL5JgZeydyE

Read the brochure: 

THE DIESEL WYNWOOD CONDOMINIUM – WHERE THE DESIGN OF URBANE CREATIVE LIVING MEETS THE HARMONY OF THE NATURAL ELEMENTS

As a fusion between sea and city, Miami’s Wynwood district is home to the largest, most ambitious project yet from Diesel Living: a contemporary residence where the surrounding artistic and post-industrial scape merges with the nearness of nature—the essence of DIESEL, conceived for the first time as a dramatic, luxurious space of comfort and cutting-edge design.

Wynwood is Miami at its best. It’s where the ocean breeze carries the water and the sky, where disused warehouses have birthed a vibrant new cosmopolitan culture, and where a city of artful regeneration and proximity to the elements has taken root. And, at the heart of this new Miami, DIESEL presents a vision of what modern metropolitan life can be with a light-filled residence guided by nature and well-being.

The Diesel Wynwood, a WELL-certified building, is enriched by a host of rivetingly designed areas, including a vividly contemporary pool, gym, meditation room, meeting space, and an expansive, open-space lobby with an art gallery zone, plus the extravagance of a courtyard, which in DIESEL’s hands becomes a jungle of tropical plants for residents.

Bringing light into living spaces, and nature inside, apartments feature gradient walls and discreetly reflective surfaces that capitalize on the sun. Living spaces are rendered in varying shades according to their directional orientation. This includes 7 individually designed penthouse duplexes and maisonettes with private terraces. Cosmic swirls of liquid marble cloak the lobby, halls and corridors, and apartment bathrooms, rendering these interiors nearly hallucinogenic in their effect.

The symbiosis of nature and urbanity at Diesel Wynwood sees the building’s tropical greenery complemented by bold industrial materials of concrete, golden mesh, pipes, and metal. Nature brings shadows on concrete defining the interior’s wallpapers that reflect what happens in the courtyard. The hybrid aesthetic, designed for the most modern of free thinkers, brings art into living—and shared spaces in the building highlight the creativity of this bravely unconventional community.

Refracted light installations and infinite mirror reflections create staggeringly surreal spaces to move through inhallways and lounges, a sensorial experience that imparts a futuristic and even mind-bending feeling to the everyday in this forward-looking living space.

Clad in black brick with minimalist wood screens and broad glass windows, and a daring colourful finish on the structure, Diesel Wynwood reflects the warehouses of the neighbourhood in an avant-garde key, with a structure that declares the audacity of the state-of-the-art residence inside. Diesel’s distinctive approach—twisting luxury, nature, and the post-industrial city into a dynamic modern aesthetic—forges a unique home that joins together today’s most intelligent and imaginative denizens to live in this visionary enclave.

The interior design project grows under the creative guide of DIESEL and reflects the values and the distinctive style of DIESEL LIVING. The building is designed by Zyschovich Architects and developed by Bel Invest Group, an international real estate developer with offices in Miami, Berlin, Barcelona, and Vicenza (Italy).

Fact Sheet