The Monkeys has made a serious investment in digital and technology – Jay Morgan. The agency has lured its news digital innovations director from J.Walter Thompson Sydney where he was group digital creative director. He will be responsible for exploring and developing new digital platforms and products that will measure, analyse and connect brands and audiences.
Morgan moved into the adland spotlight while he was digital creative director at Havas Worldwide (September 2012 to May 2015). Within his first six months at Havas, Morgan created Durex Fundawear, that went on to win at Cannes Lions, Spike Asia, New York Festivals and AWARD Awards.
At J.Walter Thompson Morgan he worked with Unilever’s OMO to release Peggy, a smart peg that helps families to wash better and make more time for the moments that matter.
“I’ve always been attracted to The Monkeys’ work, it has an innovative and provocative quality to it,” Morgamn commented.
“That spirit combined with Accenture Interactive, positions us to make the most of digital and technology innovation for our clients.”
Justin Drape, co-founder and chief creative officer of The Monkeys, added, “We are looking forward to seeing Jay apply his vision and intelligent thinking to many of the projects we now have in front of us. He’s going to add a lot of value to our creativity and culture.”
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