Are social-first interview campaigns unique? No. They have to work very hard to stand out.This one by independent UK creative agency, Dinosuar, for The Co-Operative Bank does. That has something to do with the effusive personality (and slightly unkempt appearance) of TV presenter, Jenny Powell, as well as the usual spontaneous conversations, oversized props and unexpected rewards…

…and that the very human work is for a bank. Ditching traditional financial advertising in favour of real people and genuine reactions, Dinosaur brings the Bank’s 0% proposition to life with a healthy dose of humour and mischief.

The campaign puts the Bank’s zero debit card fees on spending abroad front and centre, with Powell taking an oversized inflatable blue 0% onto the streets of Manchester to chat to members of the public about their holidays, travel plans and money-saving habits.

The campaign is supported by branded taxi activity and an eco-friendly digital advertising van, extending The 0% Club message beyond social media and onto the streets of Manchester. The campaign is indicative of Dinosaur’s approach to combining distinctive creative thinking with a clear commercial purpose, using humour, personality and authentic human interactions to make a straightforward financial proposition stand out in a crowded category.

The social media videos launched on November 9 and The 0% Club campaign will run across Meta’s social platforms, with more social activity planned into 2027. The work is designed to appeal particularly to audiences aged 40 and over, combining a familiar television personality with authentic conversations and a clear, tangible financial benefit.

Rachel Jones, senior marketing manager at The Co-operative Bank, stated,“We wanted to make some noise about a benefit that genuinely makes a difference to our customers. With 0% debit card fees on overseas spending across all our current accounts, we have a fantastic proposition, but the challenge was finding a way to make people sit up and take notice. Dinosaur brought a fresh, entertaining approach to the brief, taking the message directly to the streets of Manchester with Jenny Powell, surprise and delighting our customers along the way. It’s a great way to show that sometimes the best rewards come from simply being a customer.”

Matt Brannick, deputy creative director at Dinosaur, added, “We loved this brief because the offer speaks for itself, get rewarded for doing absolutely nothing. The 0% fees abroad proposition was too good to hide in the body copy, so we made it front and centre of the campaign and is another example of how banking with The Co-operative Bank can Amount to More. By taking a giant 0% onto the streets of Manchester and putting Jenny Powell in front of real people, we were able to turn a straightforward banking benefit into something fun, surprising and impossible to ignore.”