McCann Manchester’s work for ALDI has been outstanding for a decade but this time the directing decisions of Greg Bray have made the magic for a simple idea. The commercial promotes Aldi’s famous Special Buys that drop every Thursday (and Sunday) at ALDI in the UK, with unbeatable prices on “everything”. That “everything” might be lawn mowers, bbqs, a pizza oven – and even an inflatable octopus.

“The team at McCann Manchester are great, and the brief was simple – communicate the range of Special Buys products available in the middle aisle at Aldi in a memorable and entertaining way,” Bray commented. “It’s haul or nothing for Mary, who indulges in a little Middle Aisle Madness every Thursday with Aldi Special Buys.

“We shot this in a rare 22 degree Celsius heatwave, in a small village called Bollington, on the outskirts of Manchester – in a quirky street where the average age was 90 years old. The location was bang on brief – a small cul-de-sac of quaint ‘70s bungalows with highly manicured front gardens. Casting memorable characters was key here, and working with the amazingly talented casting director, Emma Garrett, always pays off. We used a camera and lenses, and we even made this with real humans – like with blood and stuff.”

Credits:
Creative Agency: McCann Manchester
Creatives: Conrad Robson & Sean Carey

Production Company: Craft Manchester
Director: Greg Bray
Producers: Jonathan Altoft & Lee Meredith
Cinematographer: Aidan Bryan
Production Design: Vicente Ben
1st AD: Sarah Jones
Stylist: Steven Spencer
Make-up: Lou McCann
Director’s Rep: Matt Brown @ Dark Energy Films
Casting Director: Emma Garrett 
Editor: Dan Lomax

Colour: MAP Berlin
Colourist: Sarah Salzmann
Music: Andy Hepburn