America’s gun laws, or rather lack of them, mystify much of the world. The country’s relentless gun violence problem is terrifying. There are, though, Americans who are also perplexed, and even angered, by America’s stand on guns.
Director, Kiran Koshy, of Raucous Content speaks for them in his most recent thought-provoking campaign. this time against gun violence. The campaign, Call Them What They Are, calls out the hypocrisy of conservative politicians who claim the moral high ground while accepting large donations from the Gun Lobby to block legislation.
The campaign kicks off with two 60-second videos, I’ve Done Dirty Things and I Would Never Do That, featuring porn star, Lisey Sweet.
In the videos, she takes viewers on a journey through her jarringly vivid (and thankfully censored) experiences as aporn star Lisey Sweet. Lisey flips through a Kama Sutra book in an interview-style setting, concluding with, “I do a lot of dirty things for money…but I would never do something so dirty as take money from the Gun Lobby.”
The spots end with the hashtag #GunLobbyWhores, encouraging people to call these conservative politicians what they are.
Kiran Koshy commented, “Conservatives who think of themselves as having the moral high ground on all things need to be reminded that they are enabling lawmakers who operate in the interests of the Gun Lobby, not the people. Most Americans are overwhelmingly in favour of sensible gun laws, including an assault weapons ban. Conservative politicians need to be held responsible for their moral failing on this issue and reminded of what they’ve really become – gun lobby whores.”
The campaign is timed for the presidential primary debates and the 2024 political cycle.
Credits
Client: Dads Against Gun Violence
Production Company: Raucous Content
Executive Producer: Steve Wi
Director: Kiran Koshy
DOP: Joshua Hess
Assistant Camera: Beyin Abrama
Creative Agency: Nigel & Co.
Creative Directors: Dustin Ballard, Andy Coulston, Kiran Koshy
Editor: Adam Henderson
Sound Design & Mix: Russell Smith
Assistant Editor: Alyssa Udovitsch
Colour: Nice Shoes NY
Colourist: Sal Malfitano
Assistant: Tom Tomlinson
Post Producer: Isabel Gomez-Boone
