This Christmas has been short on heart-string tugging stories but director, Sune Sorensen, has delivered one of his best yet (and there have been many great ones). A Holiday Wish, for Teleflora, features a sick child, a misunderstanding, a Santa Claus hospital worker and a whole hospital of Christmas lights.
The creative comes from The Wonderful Agency and the campaign includes a fundraising initiative that promises as much US$250,000 from Teleflora to the non-profit organisation, Make-A-Wish. Donations are triggered when consumers order seasonal bouquets, share wishes via social media with the tag #WishOutLoud, or add to the Wish Tree at Westfield Century City Mall in the brand’s hometown of Los Angeles.
Sorensen commented, “This was my second holiday spot with the aptly named Wonderful Agency and it felt immediately special, not just due to the strength of the concept but also the value it will have in the lives of children, and their families, who desperately need it.”
The production was shot in Vancouver, Canada, and includes local talent and crew. “Finding a 5-year-old protagonist with the natural and technical skills to perform in a role like this was an incredibly difficult task because I didn’t want the performance of our older pediatric nurse to carry the film alone,” Sorensen noted.
“When I met Aliyah Brooks, it was instant relief and elation – we found the needle in the haystack. My experience is that deceptively simple storytelling like this requires even better people and, thankfully, we had that. Our crew was quite frankly phenomenal. From the DOP, 1st AD, and art director, to the gaffer and grip. All of them A-listers in my book.”
Sorensen has become known for putting joy into Christmas:
Credits:
Director: Sune Sorensen
DOP: Starr Whitesides
Creative Agency: The Wonderful Agency
President: Michael Perdigao
Chief Creative Officer: Margaret Keene
Executive Creative Director: Steve Yee
Junior Copywriter: Carson Lane
Junior Art Director: Lauren Meyer
Global Director of International Production: Tanya Lesieur
Production Coordinator: Chrisan Lee
SVP, Account Services: Lori Hobson
Account Director: Madeleine Grey
Senior Integrated Project Manager: Kae Victors
Client: Teleflora
President: Jeff Benne
VP, Marketing: Danielle Mason
Director, Marketing: Cheryl Nguyen
Production Company: Hey Baby
Executive Producer & PartnerP Johnny Parker
Assistant Director: Paul Barry
Servcie Company: Means of Production
Executive Producers: David Bouck & James Hutchinson
Producer: Jill Sartore
Production Designer: Aaron Hall
Editing: Cut & Run
Editor: Steve Gandolfi
Assistant Editor: Erica Heldon
Managing Partner: Michelle Eskin
Executive Producer & Partner: Amburr Farls
Head of Production: Brady Fiero
Senior Producer: Brian Mulvey
Finishing: Jogger
Executive Producer: Alicia Cargile
Senior Producer: Karisa Callahan
Flame Artist: Cary Welton
Graphics Artist: Daniel Chang
Grade: Trafik
Colourist: Ricky Gausis
Assistant Colourist: Sam Ziaie
Producer: Phoebe Torsilieri
Managing Partner: Robert Owens
Sound: Lime Studios
Mixer: Joel Waters
Executive Producer: Susie Boyajan
Music: Ashe & Spncer Music
Executive Producer: Ryan Pos
Composer: Richard Verbovenko
