Sune Sorensen makes people cry. The director is a master of emotive stories. This one, created with New York’s SMALL Agency, is for Italian retail store, Esselunga, a story about the universal topic, a young adult leaving the family home and the small grocery item that resolved the problem.
Sorensen connected immediately with SMALL Agency founders, Luca Pannese & Luca Lorenzini. “It’s genuinely rare to find people like the Lucas, who are so driven and engaged in telling great stories without the usual compromise or inhibitions. Even during the early stages of production, it was a unanimous journey centered on the craftsmanship of filmmaking,” he stated.
“I’m a director second and a dad first, so when I realised what kind of film we were about to make, it was incredibly easy to relate to the topic – a little too easy. I think most fathers dread the day their daughter wants to move away from home or get married. It may sound silly, and perhaps it is, but when someone has been dependent on you your whole life, it’s quite transformative – heartbreaking even – when you have to let them go,” Sorenson noted.
The production was shot in Genova, Italy, and includes local talent. “Authenticity and local presence were incredibly important for the story, as well as to the brand. So, we spent a great deal of resources and time ensuring that the film – including its mise en scène, art direction, styling, and even the local dialect – was staged accordingly,” Sorenson continued.
“Having lived in Italy, I have first-hand experience with the importance of family. And food. And while any father can relate to this story, I believe none more so than an Italian father. The core family is so deeply rooted in Italian culture and I wanted to ensure that we never forgot that.”
Sorensen directed the film with cinematographer, Franz Lustig [Perfect Days, Wim Wenders], a collaboration that has previously resulted in global viral hits such as the campaign, Take Care, with Jung von Matt for online pharmacy chain, Doc Morris.
Credits:
Director: Sune Sorensen
DOP: Franz Lustig
Creative Agency: SMALL, New York
Partners: Luca Pannese & Luca Lorenzini
Production Company: Indiana Production, Milan
Executive Producer: Karim Bartoletti
Senior Producer: Lilli Auteri
Head of R&D: Giampaolo Rossi
Set Design: Gaia De Marinis
Costumes: Roberto Chiocchi
Editor: Luca Angeleri
Senior Post Producer: Alga Pastorelli
Post producer: Alice Bellini
Colourist: Danilo Vittori
VFX & Post-production: Proxima Milano
Music: Stabbiolo Music
Original Song: Ti lascio una canzone
Written by: Gino Paoli
Composed by: Giuseppe Vessicchio
Licensed by: quiet, please! For Universal Music
