The Most Popular Television Commercial category is returning to the TV Week Logie Awards for its second year. The winner will receive a Logie statue and a $100,000 Bauer Media advertising package. The award is open to advertisers, as well as creative, media and content agencies.

Three finalists will also have the chance to rub shoulders with the stars of the small screen, with each finalist receiving two tickets to television’s night of nights on the Gold Coast on June 28. The winning commercial will also be announced during the 2020 TV Week Logie Awards telecast on Nine and 9Now.

Fifteen finalists will be selected by a panel of ten industry peers, including Russel Howcroft, partner and chief creative officer, PWC; Kim Portrate, chief executive officer of Think TV; and Dee Madigan, executive creative director at Campaign Edge. The winner will then be decided by the general public.

Thomas Woodgate, editor of TV Week, stated, “We had a great response last year from agencies and advertisers across the country when we introduced the Most Popular Television Commercial to the TV Week Logie Awards, so we’re delighted to be bringing it back in 2020. This is an award that agencies and advertisers are desperate to win – and the fact that the winner is determined by the public means that much more. On top of that, it is a great opportunity for the winner to be recognised on the biggest night in Australian television. We can’t wait to see who the public picks as the winner and to present the TV Week Logie Award to the winning agency.”

Entries are now open and will close on March 31. To enter, click here.

To qualify, commercials need to have aired on free-to-air broadcast or subscription television in 2019. The fifteen finalists will be announced on May 24 are will be open to the public vote here.

The winner will receive a $100,000 advertising package that can be used on print or digital platforms across the portfolio of Bauer Media’s titles and is valid for 12 months.