Waiting to get an album release? Not cool. Getting it delivered by DoorDash? A brilliant promo for the delivery brand.
Cardi B’s sophomore album, Am I The Drama?, became able on DoorDash the second it was released on September 19 (signed and in CD or vinyl versions), along with a collection of merch, curated by Cardi B herself, all available from DoorDash’s virtual The Cardi Bodega.
“We know that Am I The Drama? is definitely going to deliver, so as the ultimate life assistant, DoorDash is bringing Cardi’s favourites straight to fans,” stated Gina Igwe, vice president of consumer marketing at DoorDash, on the campaign blog.“Our collaboration with Cardi unlocks a new way for fans to experience the album in a curated and intimate way. Whether you’re hosting a listening party right at midnight or jamming to your own solo dance party, DoorDash has created new ways for fans to engage with their favourite artists.”
Before the official album release, Cardi and DoorDash also gave New Yorkers an early listen. From September 16 – 18, DoorDash brand ambassadors biked through neighbourhoods and famous locations such as Madison Square Park and the Bronx, playing an exclusive snippet of a then unreleased “Am I the Drama?” track, giving Cardi fans a preview of what’s to come.
