Wordle is a phenomenon, a daily ritual for millions worldwide. It was played more than two billion times in 2022. The New York Times has 9.6 million digital subscribers. And since January, it also has Wordle. Now it has added ads on Wordle and DoorDash has become one of two launch sponsors.
The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks, Play, and before the game loads on their screen.
Kicking off its new sponsorship, DoorDash is using Wordle as a discount coupon. Each Wednesday, DoorDash subscribers can use Wordle’s word of the day as a promo code for a 75% discount. The promo is running alongside an ad campaign July 3 through August 16, that features 30-second, skippable videos promoting its subscription service and other deals.
The campaign and its promo aim to build awareness about DoorDash’s subscription service among a new audience that it couldn’t otherwise reach.
Calling all Wordle fans! Starting today through every Wednesday until 8/16, Gamers playing on mobile or web can use the #Wordle of the day as a promo code on @DoorDash. Learn more via @adexchanger: https://t.co/1rBR1H4meE. @nytadvertising
— NYTimes Communications (@NYTimesPR) July 5, 2023
