Droga5 ANZ, part of Accenture Song, has won the pitch to become creative agency of record for Transport for New South Wales Safety Marketing.
The agency will manage the creative account for Transport for New South Wales’ Road and Maritime Safety portfolio, with the primary focus on developing overarching behaviour change communication strategies to drive a cultural shift in safety across NSW’s roads and waterways.
Droga5 will focus on inspiring behavioural change, across a collection of campaigns including drink driving, speeding, enforcement driver fatigue and maritime safety. Creative work is already underway for an upcoming motorcycle safety campaign.
Matt Michael, Droga5 ANZ CEO & Accenture Song ANZ Marketing Practice Lead, stated, “We are delighted to partner with Transport for NSW, it is important work that can change behaviours and make a real difference in people’s lives. We look forward to working closely with Transport for NSW to create effective and impactful work that improves the safety of NSW.”
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