Is Lidl’s value unbelievable or is it unbelievable value? Droga5 Ireland has sent popular Irish ex-radio and Tv presenter, Joe Duffy, to investigate. In the film noirinspired content series for the Lidl Plus App, Duffy plays detective across three episodes, interrogating employees, poring over produce, spying on staff, and narrating his own suspicions.

Credits:
Client: Lidl Ireland
Marketing Manager: Conor Barron
Marketing Director: Fiona Fagan

Creative Agency: Droga5 Dublin
Chief Creative Officer: Jen Speirs
Creative Director: Carina Caye
Associate Creative Director: Anthony Ortuso
Art Director: Steve Clifford
Concept Artists: Stephen Rogers & Anthony Ortuso
Motion Designer: Cris Schmidt
Producers: Aisling O’Dwyer & Karina Cotter
Head of Production: Jessica Bermingham
Editor: Adam Kelly
Chief Executive Officer: Jimi McGrath
Director: James Moore
Head of Client Services: Susan Nelis
Account Manager: Steven Nagle
Strategist: Georgia Murphy
Head of Social Media: Sarah Jane Lowes

Production Company: Ponder
Director: Brian Durnin
Director of Photography: Ignas Laugalis

Post Production: Mustard
Editor: Rob Hegarty
Sound: Mutiny
Sound Designer: Mark Richards