Promos for new TV series have always been highlight reels. Not any more. Droga5 London has rewritten what didn’t have to become a rule but did. Its first work for Amazon is a series of addictive little “real life” stories that have been triggered by the storylines of Amazon Prime Video series.

Each story leads to the tagline, Great shows stay with you.

“The culture of binge watching makes it so that we get to know characters a lot faster and with greater intensity than ever before,” explained David Kolbusz, chief creative officer at Droga5 London.

“The closer you feel to a character, the more of their quirks and eccentricities you adopt in the wake of watching. We wanted to make a campaign that reflected that reality in an entertaining way.”

The spots will on the air in the U.K. and Germany, and also online.

https://youtu.be/ix79UdhiM_8

Credits:

Agency: Droga5 London

Chief Creative Officer: David Kolbusz
Art Directors: Dave Wigglesworth & Frazer Price
Copywriters: Ed Redgrave & Teddy Souter
Group Account Director: Heather Cuss
Strategy Director: Tim Whirledge
Agency Producers: Peter Montgomery & Goldie Robbens
Production Company: Somesuch & Co
Director: Steve Rogers
Executive Producer: Seth Wilson
Producer: Jane Lloyd
Production Manager: Alex Yiaxis
DOP: Daniel Landin
Production Designer: Kave Quinn

Editing: The Quarry
Editors: Jonnie Scarlett (Jack Ryan & Outlander), Scot Crane (Vikings & Lucifer)
Producer: Jenn Sanders

Post Production: Electric Theatre Collective
Producers: Jon Purton & Jess Easton

Post Production: MPC
Colourists: Jean-Clement Soret & Matthieu Toullet
Colour Producer: Ellora Chowdhury

Sound: 750mph
Sound Design & Mix: Sam Ashwell & Sam Robson
Producer: Mary-Ann D’Cruz

Music Supervision: Hywel Evans
Music Composition Woodwork Music (Jack Ryan & Lucifer)
Composer: Philip Kay
Music Composition: Wake The Town  (Outlander)
Composers: Ben McAvoy & Will Featherby

Media planning & buying: Initiative