TheFork, online restaurant booking service (leading Austrtalia & Europe), has been given a boost in Europe by Droga5 London’s wit. The campaign, You’re all set, reminds people that booking without knowing what you’re going to get can be lead to disappointment in a series of humorous scenarios such as buying a house without realising a ghost lives there, booking a hotel next to a 24-hour nightclub or (topically) developing an AI without considering the consequences.
The campaign film was directed by Arts & Science director, Frank Atlantic. It is the first work by Droga5 London since it won the account in April and was created by Florence Russell and Alex Robson.
Shelley Smoler, CCO Droga5:
“Every meal takes prep, even those eaten out. With no prep, it’s like leaving things to chance and we’ve all experienced the unlucky outcome of doing something we haven’t prepared for properly. We had so much fun imagining the downsides of just living life without planning (some from previous experience) – but had to cut several of our scenarios because of health and safety. The Fork is the no-brainer solution to preparing properly for the ideal eating out experience.”
You’re all set is the first creative work launched by TheFork since its recent global rebrand by DesignStudio.
Credits:
Client: TheFork
Chief Marketing Officer: Jose Noguer,
Global Brand Director: Maud Cariddi
Global Head of Content & Communications: Sabine Haddad
Global Head of Brand Design & Experience: Eduard Arcediano
Agency: Droga5 London
CCO: Shelley Smoler
Group Creative Director: Matt Hubbard
Creatives: Florence Russell & Alex Robson
Senior Designer: Oli East
Head of Production: Peter Montgomery
Producer: Manon Rees
CSO: Damien Le Castrec
Senior Strategist: Eloise Sykes
Managing Director: Heather Cuss
Senior Account Director: Tom Elias
Senior Account Manager: Libby Matthews
Head of Studio: Tim Larke
Editor & Motion Designer: Mike O’Brien
Artworkers: Paul Callaby & Robert David
Art Buyer: Katerine Gharraph
Production Company: Arts & Science
Director: Frank Atlantic
Managing Director & Partner : James Bland
Producer: Lauren Highman
Post Production: Electric Theatre Collective
Managing Director: Jon Purton
Producer Rosie Corbett
Colourist Connor Coolbear
Music & Sound: String and Tins
Sound Engineer : Culum Simpson
Managing Director: Rachel Hough
Producer : Eimear Gorey
