Droga5 NY gets a Brit to whinge (gosh)

If we won is written to be funny. Timing has added its own humour – the spot launched shortly after England’s humbling World Cup defeat and humiliating return home.

So, when Merchant chastises Americans for celebrating their independence every July 4th, “That’s like your girlfriend breaking up with you and then celebrating with fireworks every year, for 300 years,” you can assume Americans are cheering.

…at least for the first 60 seconds of the 2.5 minute film.

The Droga5 ad for Heineken USA brand, Newcastle Brown Ale, builds on the foundations of last year’s social push for an Independence Eve, and extends Droga5’s If we made it spot, which explained what Newcastle Brown Ale’s Super Bowl ad would have looked like if it had “the money, talent and permission” to make one.

The case study for that campaign is funnier than the viral:

The new spot is part of a campaign with ads featuring Elizabeth Hurley and Zachary Quinto. It was written by Droga5 copywriter, Ryan Raab and art directed by Dan Kenneally.