There is an abundance of dog and cat ads in the world. Dogs and cats get all the love. But what about small pets – like guinea pigs. Pet supply brand, Kaytee, and Droga5 New York have seized an opportunity and made a great deal of it – with a five-minute mockumentary starring, The Office’s Rainn Wilson.
In the film, Small in Show, Wilson tries to enter his guinea pig called Kenneth into the Westminster Kennel Club Dog Show. Although this undertaking fails, the film succeeds in putting Kaytee at the centre of care for small pets. The hugely entertaining story is part of the brand platform, All for the Small.
Credit:
Client: Central Garden & Pet (Kaytee)
Senior Vice President, Marketing & Strategy: Mike McGoohan
Senior Vice President Marketing: Anna Bell
Vice President 0f Brand Innovation: Scott Meek
Agency: Droga5 NY
Chief Creative Officer: Scott Bell
Executive Creative Director: Tara Lawall
Creative Directors: Nicholas Bauman & Bastien Grisolet
Senior Copywriter: Blake Morris
Senior Art Directors: Josh Harris & Ethan Bennett
Art Director: Ted Pedro
Copywriter: Ross Norton
Group Account Director: Caitlin Patrick
Account Management: Rosalie Bonner, Madalyn Mclane, Sydney Mccomas, Piper Austin & Nichole Murdock
Senior Project Manager: Amanda Cohen
Co-head of Film and Content: Jesse Brihn
Senior Film Producer: Ange Ong
Music Supervision: Michael Ladman, Brandy Ricker & Brad Nayman
Chief Engagement Officer: Colleen Leddy
Communications Strategy: Kat Rucco, Emily Steven, Julia Agger, Emily Banasynski, Dani Clark & Tinuke Akintayo
Senior Communications Creative: Jude Cohen
Media : Kayleigh Lolli & Tommy Nobel
Chief Knowledge Officer: Andy Littlewood
Data Strategy: Anthony Khaykin, Caroline May & Erik Smith
Strategy: Keir Moreano & Justin Engel
Senior Business Affairs Manager: Paul Van Dorpe
Director of Business Affairs: Dan Simonetti
Talent Management: Sunny Valencia & Rachel Minow
Production Company: M Ss Ng P Eces
Director: Nick & Charles
DoP: Guillermo Navarro
Managing Partner: Brian Latt
Executive Producer: Edward Grann
Head Of Production: Rebecca Davis
Line Producer: Julie Lee
Production Designer: Sarah Kugelmass
Editorial: Work Editorial
Editor: Anne Perri
Assistant Editor: Fatos Marishta
Producer: Victor Medina
Head Of Production: Chris Delarenal
Executive Producer: Alejandra Alarcon
US Managing Director: Erica Thompson
Grade: Company 3
Colourist: Nick Metcalf
Colour Producers: Julia Paskert & Katie Andrews
Post Production: Method
Executive Producer: Julia Paskert
VFX Producers: Kristin Engdahl & Jen Doyle
Creative Director: Rob Walker
Flame Artists: Mark Popham & Patrice Langue
Assistant: Trevor Brashich
Music Company: Music Box Licensing
Music Composer: Paul Amos
Creative Director: Will Bangs
Music Company: Citizen Music
Song: Always Discovering A Way
Audio Post & Sound Design: Sonic Union
Engineer: Joe O’Connell
Assistant Engineers: Dan Arnes & Alex Thiel
Head Of Production: Patrick Sullivan
