LinkedIn promises it’s the way into the career you want and Droga5 has turned that hope into an entertaining “magical” dance film featuring a young girl in a laundromat, who imagines a world of career possibilities as she puts on different clothes.
The 90-second spot begins Droga5’s global campaign for LinkedIn. The film is set to Remi Wolf’s Guerilla and directed by duo, Alaska (Gustavo Moraes and Marco Laver), and choreographed by Sherrie Silver, who also choreographed Childish Gambino’s This Is America music video.
The campaign, Find Your In, has launched across TV, social and OLV channels in the US and will continue with a series called Big Ins, that enlists creators to lead conversations about the breakthroughs they experienced across their professional journeys in industries such as fashion, design and tech.
Credits:
Agency: Droga5 NY
Chief Creative Officer: Scott Bell
Executive Creative Directors: Toby Treyer-Evans & Laurie Howell
Group Creative Directors: Tom McQueen & George McQueen
Creative Directors: Erika Kohnen &Amy Werblin
Senior Copywriter: Jenny Yoon
Senior Art Director: Maria Kouninski
Copywriters: Christian Zerbel & Phil Le Brun
Art Directors: Jasmine Paylor & Adeline Dechaud
Executive Design Director: Nate Scott
Senior Designer: Olivia Piazza
Designer: Kalissa White
CEO: Susie Nam
Account Team: Aikisha Prince, Angela Li, Chris Pozzi
Strategy Team: Colleen Leddy, Harry Roman-Torres, Asher Stamell, Irma Perez,
Comms Strategy Team: Mike Pignone, Cherish Lee, Dominique Thibault
Data Strategist: James Ou
Project Team: Alex Robinson & Nallely Ramirez
Production Team: Jenn Mann, Ruben Mercadal, Connor Hagan, Caroline Fahey & Lauren Williams
Business Affairs: Dan Simonetti & Allison Goldblatt
Music Supervision Mike Ladman & Mara Techam
Client: Linkedin
VP, Marketing: Minjae Ormes VP, Brand Marketing: Santi Pochat
Group Manager, Global Brand Marketing: Kim Chitra
Senior Brand Marketing Manager, NA: Makeda Kefale
Director Of Global Brand Media: Taylor Hines
Senior Manager, Global Brand Marketing: Karishma Das
Director, Social Marketing: Melanie English
Director, Brand Partnerships Marketing: Ashley Levey
Head Of Brand Marketing, North America: Ginger Cherny
Group Marketing Manager: Margeaux Brooks
Senior Creative Director: Tavia Holmes
Senior Brand Marketing Manager: Meenal Rajda
Lead Digital Marketing & Social Media DACH: Christoph Schmidt
Program Manager, Brand Marketing Team: Pedro Pelatieri
Production Company: Iconoclast
Directors: Alaska
Managing Director: Charles-Marie Anthonioz
Executive Producer: Caroline Pham
Producer: Richard Weager
BRA Service Producer: Andre Bauer @ Iconoclast Brazil
Puppeteers: Jonny + Will
Choreographer: Sherrie Silver
Post Production: Kevin
Editorial: Cut + Run
Sound Design/Mix: Wave Studios NY
Song: Guerrilla by Remi Wolf
