SEEK has already found the perfect job matches for Tarzan, Dorothy and the Tooth Fairy. Now with just 100 days until Christmas, Mother Christmas has found the ideal job that will get her husband out of the house more often. (If only she’d noticed that the job requires him to work just one day a year.)

The campaign playfully imagines Santa before he became the world’s most famous gift-giver, showing him on the hunt for his perfect job match with the help of SEEK’s AI-powered search and match functionality.

SEEK chief marketing officer APAC, Maryanne Tsiatsias, stated, “Santa is one of the most iconic seasonal workers in the world, and by including him in our campaign we’re shining a light on the wide range of opportunities available on SEEK—whether you’re looking for a full-time career move, or a second job to get you through the festive season.”

Santa’s arrival follows a successful earned ‘teaser’ campaign earning 145 media clips and over 25 million in total reach, executed by Adhesive PR, that tapped into the growing conversation around seasonal work. The campaign, built on the insight that 52% of Australians intend to take on a second job this year, highlighted the peak hiring period for Santa roles on SEEK in September and October, encouraging those considering a second job to step up to the sleigh to support the big guy in the North Pole.

“Everything we do is about helping people find the right opportunities for them. Just like Santa, every jobseeker has unique skills and aspirations and SEEK is here to match them with the best job for their needs,” Tsiatsias continued.

Droga5 ANZ executive creative directors, Joe Sibley and Hugh Gurney, commented, “What we love about this platform is how flexible and fun it is. Characters like Santa bring instant recognition and entertainment, while also driving home SEEK’s role as the place to find your best job match. We think audiences will enjoy seeing him in a new light. It also reflects our ongoing partnership with SEEK – we’re proud to keep evolving this platform together.”

Adhesive managing director, Mike Maurice, added, “Ourrole was to build anticipation and start conversations before Santa’s big reveal. By shining a spotlight on seasonal jobs—and using insights around application trends and second-job intentions—we created a natural hook that got people talking about SEEK and the festive job market. It’s been exciting to see the buzz build ahead of the campaign launch.”

The Santa creative will premier during the broadcast of this weekend’s AFL Grand Final and will run across TV, outdoor, online video, radio, search, email, display, social, and SEEK-owned channels in both Australia and New Zealand.

Credits:
Client: SEEK
Chief Marketing Officer, APAC: Maryanne Tsiatsias
Head of Marketing, ANZ: Philippa Jamieson
Head of Digital and Media, APAC, Mark Thiele
Senior Marketing Manager, Media and Planning, Kevin Alphonso
Senior Marketing Manager – Integrated Campaigns: Jasmine Taulla
Marketing Manager – Campaigns: Carly Robinson
Marketing Manager – Social & PR: Simone Gioia
Marketing Manager – ANZ Digital Marketing: Allison Downes
Senior Marketing Associate – Social & PR: Dylan Tucker
Senior Marketing Associate – Media & Planning: Belle Healy
Senior Marketing Associate – Programmatic: Christina Chow
Marketing Associate – Programmatic: Luke Pritchard

Creative Agency: Droga5 ANZ, part of Accenture Song
Chief Executive Officer: Matt Michael
Chief Creative Officers: Barbara Humphries & Damon Stapleton
Executive Creative Directors: Joe Sibley & Hugh Gurney
Head of Strategy: Dave Collins
National Head of Production & Producer: Romanca Mundrea
Senior Producer: Katie Wellbelove
Senior Art Director: Ben Horewood
Senior Copywriter: Michelle Canning
Design Director: Raphael Tamkalis
Designer: Noel Yeung
Chief Client Officer: Jayne Brady
Senior Business Director: Kim Thompson
Business Manager: Ingrid Zhang

Production Company: Revolver
Director: Taso Alexander
Managing Director & Co-Owner: Michael Ritchie
Executive Producer & Partner: Pip Smart
Producer: Lib Kelly
DOP: Ari Wegner
Production Designer: Alex Holmes
Wardrobe: Sophie Fletcher

Post Production: The Editors
Producer: Isabella Key 
Editor: Mark Burnett
Colourist: Edel Rafferty 

Sound: Squeak E. Clean Studios
Executive Producer: Ceri Davies 
Head of Sound: Paul Le Couteur

PR: Adhesive 
Founder & Managing Director: Mike Maurice 
Senior Account Manager: Bridget Mills  
Earned Creative: Maddy Yarrow