Droga5’s Fueled by Bullsh*t for Toyota’s hydrogen fuel cell car, the Mirai, that was released in Japan last year and will make its US debut in October, stole all the media attention away from its Toyota Fueled by Everything siblings.
In fact, Fueled by Oil Creek – Toyota’s less sexy, but more controversial story by Droga5 about finding hydrogen in the birthplace of America’s oil industry, Titusville, Pennsylvania – arrived on the stage two months later and received nearly 3 million YouTube views.
Now there’s a third video, Fueled by Lemonade, in which comedic actress, Nikki Glaser, explains to a group of children at their lemonade stand how the classic, but struggling, business’ product could be put to better use. The video was launched on National Lemonade Day – a nice touch.
Shame about the grammatical glitch in one of the opening titles:
Here’s Droga5’s behind-the-scenes video for the campaign about how bull poop becomes fuel:
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