Go.Compare’s agency, Drum, has ignored all the expected ingredients in comparison site advertising. Instead, it presents 30-seconds of everyday joy in the new Go.Compare commercial, Most Satisfying Day, and a new promise – heart-warming, life-affirming satisfaction.

The commercial launched in broadcast in the UK on Boxing Day, with the full campaign also covering VOD, YouTube, Social and DOOH. It introduces new character, Simon – with Go.Compare’s opera singing mascot making a cameo.

The campaign will run until September, with the 30-second TVC supplemented by four 10-second spots focusing on different insurance categories (car, home, pet and travel).

Credits
Client: Go.Compare
Director of Brand & Campaigns: Paul Rogers
Brand Manager: Karen Jophy
Assistant Brand Manager: Liyya Atcha 

Creative agency: DRUM
Creatives: Lee Tarrier & Claire Baker
Planner: Sam Collenette & Suneil Saraf

Media Agency: Hearts & Science
Media Planner: Daniel Coughlin, Rosie Sloan, Rachael Potter

Production company: Tantrum
Director: Stephen Pipe
Editor: Adam Spivey @ The Assembly Rooms
Post-production: Absolute post
Music production & music track: The Soundworks
Audio post-production: Arge @ Absolute Post