The Dubai Lynx winners have been announced in a virtual ceremony sponsored by headline partner, TikTok.
- Impact BBDO Dubai is MENA Agency of the Year
- ‿ And Us is Independent Agency of the Year
- BBDO Worldwide is Network of the Year
- The UAE, Lebanon, Egypt, Jordan, Saudi Arabia and Tunisia all won Grands Prix.
- Impact BBDO Dubai’s The New National Anthem Edition for An-Nahar won 4 Grands Prix – Direct, Glass: The Award for Change, Print & Publishing and Radio & Audio.
- FP7 McCann, Dubai won both the Creative Effectiveness and Creative Strategy Grands Prix with Babyshop.
The Grands Prix winners are:
Brand Experience and Activation Grand Prix: Noise-O-Meter, Bose, Wunderman Thompson Dubai, UAE
Creative Effectiveness Grand Prix: Al Umobuwah: Putting Mum Into Parenthood, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE
Creative Strategy Grand Prix: Parenthood Rephrased, Babyshop, Babyshop, Dubai / FP7 McCann, Dubai, UAE
Design Grand Prix: Peace Camo, The Lebanese Army, TBWA\RAAD Dubai, UAE
Digital Grand Prix: Hunger Insurance, Snickers, Impact BBDO Dubai, UAE
Direct Grand Prix: The New National Anthem Division, An-Nahar, Impact BBDO Dubai, UAE
Entertainment Grand Prix: The Man Who Couldn’t Handle His Handle, Saudi Telecom Company, Wunderman Thompson, Riyadh, Saudi Arabia
Film Grand Prix: Thank You Russia, Lada, TBWA\RAAD, Beirut, Lebanon
Film Craft Grand Prix: Hohos | A Whole New Roll, Edita, Elephant, Cairo / Good People Films, Cairo, Egypt
Glass: The Award for Change Grand Prix: The New National Anthem Edition, An-Nahar, Impact BBDO Dubai, UAE
Grand Prix for Good: #SafetyForSafekeepers – Baklava Got Legs, ABAAD Resource Center for Gender Equality, Leo Burnett Beirut, Lebanon
Healthcare: No Grand Prix was awarded.
Industry Craft Grand Prix: Ocean in a Bottle, Bee’ah, Leo Burnett Dubai, UAE
Integrated Grand Prix: The Book That Will Change Your Life, Al Futtaim Ikea, Memac Ogilvy Dubai, UAE
Media Grands Prix: Unilever Hajj Pack, Unilever, Magna Global Dubai, UAE AND A Dad’s Job, Home Centre, Home Centre, Dubai / FP7 McCann, Dubai, UAE
Mobile Grand Prix: The Uncovered, Tunisie Telecom, Wunderman Thompson, Tunis/ Ahmini, Kairouan, Tunisia.
Outdoor Grand Prix: The King of Internet, Connect, TBWA\RAAD Dubai, UAE
PR Grand Prix: Every Drop Counts, Miyahuna, Memac Ogilvy, Amman, Jordan
Print & Publishing Grand Prix: The New National Anthem Edition, An-Nahar, Impact BBDO Dubai, UAE
Radio & Audio Grand Prix: The New National Anthem Edition, An-Nahar, Impact BBDO Dubai, UAE
Advertising Person of the Year: Bechara Mouzannar, former CCO of Publicis Communications MEA and CCO of Leo Burnett MEA
Advertiser of the Year: Saudi Telecom Company
Network of the Year
- BBDO Worldwide
- TBWA Worldwide
- McCann Worldgroup
MENA Agency of the Year
- Impact BBDO, Dubai, UAE
- FP7 McCann, Dubai, UAE
- TBWA\RAAD, Dubai, UAE
Independent Agency of the Year
- ‿ And Us, Dubai, UAE
- Elephant, Cairo, Egypt
- Science & Sunshine, Dubai, UAE
Golden Palm Award
- De ‘Ja’ Vu, UAE
- Good People Films, Egypt
- Joint third: Clandestino Films, Lebanon; Red Prod, Tunisia
Media Network of the Year
- Hearts & Science
- Joint third: Carat; Magna Global; PHD Worldwide
All of the winners are now available to view on the Dubai Lynx winners site.
Dubai Lynx has confirmed that it will run its festival digitally this year. Lynx Live will run in July 2021. Ian Fairservice, managing partner, motivate, and vice-chairman Dubai Lynx, stated, “After the success of Lynx Live last year, we’re delighted to be able to bring a second edition to the region’s industry. We know that now, more than ever, our community needs a platform to collaborate, learn and get inspired and through Lynx Live we can offer a digital education and networking experience tailored to the specific needs and challenges of our region.” Further information on Lynx Live will be released shortly.
Philip Thomas, chairman Lions and Dubai Lynx, noted, “Congratulations to all of tonight’s winners. With an initial 2,400 entries and only a small percentage going on to win an award, it’s an admirable achievement to be included in this small group of winners. The Grands Prix have been awarded to a broad range of countries from the region, showing that creativity truly has no borders. They have set the new benchmark for creative excellence in MENA and provide a barometer for the region’s current industry landscape.”