In Italy, eBay’s global campaign around passionate buyers has seized on the attention that football is getting. Creative agency, Dude’s Do Re Mi Fa Goal, is built around a completely new passion for the bar fly community: karaoke. The perfect way to animate those nights when there are no football matches to watch together.
It’s the second film in the partners’ Football Passion series, which features former Italian football players, Lele Adani and Nicola Vendola. Running on Italian TV right now, the spot aims to position eBay as enabler of an infinite world of passions, from football to soccer table to karaoke.
“In this new episode, we continue to celebrate the passions of our community. Daniele Adani and Nicola Ventola are an integral part of our story, representing the spirit and diverse interests of our users, which we constantly nurture and showcase,” stated Vito Pace, chief marketing officer of eBay Italia.
The film is running on TV and in social media with the 30-, 15- and 7- edits. It will also be aired on DAZN as well. This world leader in the live streaming and sport entertainment field, will amplify the visibility during all the biggest football matches of the 23/24 season.
Andrea Cerasoli, VP meida DAZN Southern Europe, commented, “eBay chose DAZN as its strategic media partner for the huge potential that a digital broadcaster like us could offer and for our ability to reach such a cross generational digital audience. The passions of their communities and the closeness to their users are the strength that connect DAZN and eBay.”
Credits
Agency: DUDE
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Directors: Davide Labò & Luca Riva
Senior Copywriter: Camilla Nani
Art Director: Antonio Gambino
Junior Copywriter: Tommaso Spada
Junior Art Director: Eva Rognini
Client Director: Elena Panza
Account Director: Piera Colasante
Account Manager: Ilaria Chiusa
Senior Account Executive: Giovanna Savastano
Digital PR Manager: Vittoria Caron
Strategy Director: Marco Mammino
Senior Strategic Planner: Michelangelo Ferracane
Head of Content: Ludovica D’Aquino
Social Media Manager: Sumeya Bendebka
Integrated Production Director: Matteo Pecorari
Producers: Valeria Mazzotta & Viviana Biondolillo
Junior Producer: Giovanna Distefano
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Post Producer: Miriam Ottina
Junior Post Producer: Silvia Brigoli
Film Editor: Davide Vitola
Senior Film Editor: Niccoló Gobbi
Junior Film Editor & Motion designer: Federico Catania
Director: AJ Colomb
DOP: Guido Mazzoni
Colourist: Daniel Pallucca
Set Designer: Amos Caparrotta
Music: Supergrass – Alright
Mix: Full Code
In Australia, eBay and passion come together like this:
