According to research, 28% of women admit to masturbating in the shower*. While it’s clearly a popular location for self-love, it also leads to the waste of around 121 Olympic-sized swimming pools’ worth of water each year.
British sustainable sex toy brand, Love Not War, is asking the UK to end its love affair with the showerhead for World Environment Day on June 5 2023. It has a vast range of sex toys to use instead – including its famous (the world’s first) luxury, eco-friendly sex toys made out of recycled aluminium cans.
The influencer and social campaign by Dude:London aims not only to raise awareness about the environmental impact of water wastage but it also wants to encourage people that there are more sustainable answers to masturbation available.
“Green practices have always been right at the very core of Love Not War’s business model, with everything we do viewed through the lens of sustainability,” explained Will Ranscombe, chief executive officer and co-founder of Love Not War. “Break up with Your Shower Head is no different. We’re keen for people to know that by making the decision to ‘break up’ with their showerheads and switch to a Love Not War toy, they can save water and ultimately reduce their environmental impact.”
Vic D’Andrea, creative at DUDE:London, added, “What can I say other than this – it’s brought us all real pleasure to work on this. This is the sort of project Dude is all about, a great message, a great product and a great chance to really let loose and have fun…all for a great cause. We’re so proud to have created something that stands out from the usual sex toy advertising, but that really highlights Love Not War’s environmental ethos.”
To help encourage people to make the leap and finally ‘break up’ with their showerhead, Love Not War is making the switch easy by offering 20% off their toys throughout the month of June.
Love Not War’s entire vibrator range, which is designed and created in the company’s custom-built, green-powered factory, is waterproof, rechargeable and each toy comes in two separate parts, the base and head. This makes each vibrator head detachable and interchangeable with all the other heads in the brand’s range allowing you to have multiple toys in one.
Influencer and PR management was by Little Leaf Agency. Influencer activity will launch Monday June 5.
*Source: https://www.qssupplies.co.uk/hidden-hygiene-habits#:~:text=Perhaps%20seizing%20the%20opportunity%20for,ve%20masturbated%20in%20the%20shower
Credits
Client: Love Not War
Chief Executive Officer: Will Ranscombe
Marketing Director: Kathryn Byberg
PR, Communications & Influencer Marketing: Little Leaf Agency
Brand Creative: Stu Nugent, The After Glow Agency
Digital Marketing: Assaly Agency
Creative Agency: DUDE LONDON
Chief Creative Officers: Livio Basoli & Lorenzo Picchiotti
Executive Creative Director: Curro Piqueras
Creative Director: Tomás Gianelli O’Ryan
Head of Art: Pietro Soldi
Copywriters: Vic D’Andrea & Roberta la Porta
Art Directors: Marta Morientes & Sara Nazario
Client Lead: Hamish Day
Senior Account Manager: Jeanine Vette
Production Company: DUDE MILANO
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Junior Producer: Vincenzo Perrotta
Head of Physical Production: Simone Raddi
Junior Production Coordinator: Francesca Di Donna
Post Production Director: Seba Morando
Post Producer: Miriam Ottina
Senior Film Editor: Federica Ruggeri
Motion Designer: Gabriele Frigimelica
Director: M&M
DOP: Luca Costantini
Set Designer: Marco Monti
Post Production Super Partner: BIRTH
Chief Creative Officer: Hugo Legrand Nathan
Executive Producer: Kate Elson
Colour: Coffee and TV
Executive Producer: Johnny Fairburn
Colourist: Tash Hicks
Producer: Sorrel Higgins
Voices: Anthea Represents
Sound Mix: Felt Music
Studio Engineer: Nick Mills
Production Manager: Georgia Parker
Production Coordinator: Eddy Fuller
Music: Massimo Martellotta
Media Partner: Level Two
Growth Consultant: Sean Longstaff
