e.l.f. Beauty, brand, e.l.f. SKIN, is making fun of (and educating) Gen Z for their skincare confusion, with a comedy roast, Sunhinged, hosted by comedy star, Marie Faustin. The roast is directed at the Sun and features a Gen Z-magnet line-up, including Andrea Jin, Jon Rudnitsky, Meghan Trainor and Heidi N’ Closet.
Gen-Z is doing everything right in their skincare routines, layering serums, binging tutorials and embracing anti-aging, but they still skip protecting themselves skin from the ultraviolet light that can cause skin cancer, sunburn and premature ageing. Despite overall skincare awareness, 64% of Gen Zers often forget to apply sunscreen, and only 34% believe that skin cancer prevention is the primary reason to use it. In addition, 50% of Gen Z experience severe sunburn in the summer months.
Sunhinged, produced by Above Average, Emmy-winning New York based comedy production company founded by Lorne Michaels’ Broadway Video, gives this skincare contradiction the unignorable absurdity it deserves and gives Gen Z the ridiculous humour it devours in social media. It’s part of an awareness campaign for e.l.f. SKIN’s Suntouchable collection, designed to make daily sun protection feel effortless.
“At e.l.f., we believe in meeting our community where they are, and, in this case – that’s somewhere between a 10-step skincare routine and forgetting sunscreen altogether. I’m often asked my No. 1 beauty tip, and it’s always SPF,” stated Kory Marchisotto, chief marketing officer at e.l.f. Beauty. “Sunhinged lets us spark an important skincare conversation through the universal power of comedy. 91% of people globally prefer brands to be funny and 90% of people are more likely to remember ads that are funny. e.l.f. is lovingly known to cut through the BS and connect with our community through humor. There’s probably nothing more Gen-Z than self-care infused with self-aware humour.”
“Never before has there been a stand up special exclusively about SPF. Hard to believe right?!? Are you excited?! Well, you should be. Are you confused?! That would also make sense,” added comedian and Sunhinged talent, Jon Rudintsky.
The Sunhinged trailer made its Tribeca Festival premiere on June 6 as part of 450 total screenings through June 15 through the continuation of a partnership between e.l.f. and the Tribeca Festival.
The full premiere of e.l.f. SKIN’s Sunhinged will be Saturday, June 14 at 6 pm ET/3 pm PT on YouTube.
