Eardum is hiring. It’s looking for a creative director. It wants someone very creative, someone who understands wit, charm and a point of difference.
So it has created a recruitment campaign with wit, charm and a point of difference. It used Fiverr to find the writers for its ads.
“I was getting hounded to write the ads so jokingly suggested my producer throw it out to Fiverr,” explained Eardum founding creative director, Ralph van Dijk. “We then thought, actually what have we got to lose?”
And because it’s a specialist audio agency, Eardrum has chosen to make audio ads to run across social media and industry podcasts.
“Eardrum’s reputation has been built on finding innovative ways for brands to use audio, so it seemed like a perfectly obvious approach for us to take,” Van Dijk added.
The result is three weird and wonderful radio commercials – minus the usual job recruitment guff (which in itself is always hilarious, but not in a friendly way). A Nigerian love poet, a teenage German ukulele player and a mid-western American mother let prospective CDs know that Eardum is a great place for a creative who wants to be “creative”.
“They’re not exactly polished, but hopefully it’s the sort of thinking the person we’re trying to recruit will appreciate,” van Dijk added.