This has to be the ultimate product demonstration. HP printed a billboard in Clapham, London, page by page in real time, watched by passers-by. The final billboard (or ad, if you like) was made up of over 300 coloured pages. The final ad read, “Big or small, this [an actual HP Smart Tank printer was affixed here] can print it all (even this billboard)”.
The campaign, led by Edelman with UK OOH production company, Grand Visual; media agency, Talon; Omnicom, and PHD proved the benefits of HP’s Smart Tank printers – print consistency, endurance, and volume capacity.
The demonstration was then spread across socials by global media.
