Colenso BBDO has been named the #5 Most Effective Agency Worldwide in the world in the Effie Effectiveness Index World rankings.
Colenso was only Australasian agency in the top 10 and was 3rd in the Asia-Pacific region. FCB New Zealand is ranked #18.
No Australian agency made it into the top 20. Australia’s highest scoring agency was The Monkeys, ranked #38.
The rankings are compiled from over 40 worldwide Effie competitions and more than 3,600 Effie award winners and finalists.
Over the last three years, Colenso has achieved a steady climb, being ranked 7th in 2015, and 6th in 2016.
The top 20 Most Effective Agencies Worldwide are:
Most Effective Agency Networks:
#1: BBDO was named Most Effective Agency Network. It was also #1 in 2015, 2014 and 2011.
#2: Ogilvy, down 1 spot
#3: McCann Worldgroup, unchanged
#4: Young & Rubicam, up 3 spots
#5: J.Walter Thompson, up 4 spots
The top five Most Effective Holding Groups were unchanged from last year.
#1: WPP, for the 6th year in a row
#2: Omincom
#3: Interpublic (IPG)
#4: Publicis Groupe
#5: Dentsu
Most Effective Independent Agencies:
In the Independent Agency Rankings, Australia’s highest scoring agency was Affinity at #11, the only Australian agency to make it into the top 20.
Most Effective Marketers:
#1: Unilever regained the top spot it had held from 2012 to 2014.
#2: Nestle, up 2 spots
#3: P&G, unchanged
#4: Coca-Cola, down 3 spots
#5: Pepsico, unchanged
#6: Vodafone
#7: Mondelez
#8: McDonald’s
#9: Mars
#10: Ikea
Most Effective Brands:
#1: Vodafone, up 1 spot
#2: Coca-Cola, down 1 spot for the first time in 4 years
#3: McDonald’s
#4: Pepsi
#5: Ikea
#6: Heineken
#7: Burger King
#8: MasterCard
#9: Movistar
#10: Maxis
