The Effie Index 2019 has been released.

The most effective agency offices are:

#1: Sancho BBDO Bogotá (unchanged from 2018)

#2: FP7/DXB Dubai

#3: McCann Worldgroup New Delhi

#4: Ogilvy Mumbai

#5: DDB Group Auckland

New Zealand agencies outperformed Australia’s. As well as DDB making the top five, Colenso BBDO is #7, PHD #21, Special Group #51 (It ranked #3 in the independent agency rankings) and BCF Dentsu #73.

Australia’s first entry is McCann Melbourne at #38. BMF is #49, CHEP and Clemenger BBDO Melbourne =#50, The Monkeys #73 and Ogilvy Australia #89.

View all agency rankings here.

The most effective independent agencies are:

#1: Jung von Matt Hamburg

#2: Interaction San José, Costa Rica

#3: Special Group Auckland

#4: Medulla Communications Mumbai

#5: Rafineri Istanbul

New Zealand outperformed Australia again. As well as Special group making the top five, True is ranked #35, Many Minds and Platform 29 =#69. Australia’s first entry is Richards Rose at #44. AJF Partnership is #98.

View all indie rankings here.

The most effective agency networks are: 

#1: McCann Worldgroup (unchanged from 2018)

#2: BBDO Worldwide

#3: Ogilvy

#4: Wunderman Thompson

#5: DDB Worldwide

View all network rankings here. 

The most effective agency holding groups are unchanged from 2018.

#1: WPP (8^th consecutive year)

#2: Omnicom

#3: IPG

#4: Publicis Groupe

#5: Dentsu

The most effective brands are:

#1: Coca-Cola (fifth #1 ranking since 2011. Pepsi was #1 last year – this year, #8)

#2: McDonald’s (unchanged from 2018)

#3: Vodafone (#4 in 2018)

#4: KFC

#5:  IKEA

View all brand rankings here.

The most effective marketers are:

#1: Unilever (unchanged from 2018, and its sixth #1 ranking since 2011)

#2: Nestlé (#3 last year)

#3: Coca-Cola

#4: McDonald’s

#5: Procter & Gamble

View all marketer rankings here.

The rankings are determined by adding successes in 46 national, regional and multi-national Effie Awards competitions from 2018. 3,753 worldwide Effie winners and finalists announced between January 1 2018 and December 31 2018 were taken into account.