BBDO has come out on top in the Effie Effectiveness Index 2017. It has been ranked #1 most effective agency network in the world and Sancho BBDO Colombia is ranked #1 most effective agency in the world.
Colenso BBDO New Zealand is ranked #5 most effective agency in the world, and BBDO Argentina, #6.
BBDO has earned the #1 spot in the network rankings four times in the seven-year history of the Effie index, more times than any other network.
It has been a spectacular awards year for BBDO. The network has also been named the most creative agency network in the world in The Gunn Report for the 11th year in a row, the most strategic network in the world by WARC for the 4th year in a row and Network of the Year at the D&AD Awards.
Clemenger BBDO Melbourne’s achievements in the 2017 awards will, no doubt, help BBDO to stay on top tiers in the next set of rankings. Clemenger won 20 Gold Pencils, Best in Show, Agency of the Year and Chairman’s Choice at Australia’s AWARD Awards on May 26; Best of Show, 2 Grands Prix, 3 First Prizes and Regional Agency of the Year Award for Asia Pacific at NYF, the week prior.
The 2017 Effie Effectiveness Index is put together from 3,601 finalists and winning entries in 40 national, regional and global Effie Award competitions between January 1and December 31, 2016.
The Most Effective Agency Networks are:
- BBDO Worldwide (#2 in 2016)
- Ogilvy & Mather (#1 in 2016)
- McCann Worldgroup (#3 in 20160
- Young & Rubicam (#7 in 2016)
- J .Walter Thompson (#9 in 2016)
MullenLowe Group and DDB Worldwide dropped out of the top 5 this year.
The Most Effective Agency Offices are:
- Sancho BBDO (#3 in 2016) Bogotá, Cundinamarca, Colombia
- MullenLowe Lintas Group (#5 in 2016) Mumbai, India
- FP7/DXB (#1 in 2016) Dubai, UAE
- Ogilvy & Mather (#2 in 2016) Mumbai, India
- Colenso BBDO Auckland, New Zealand
ACG Advertising Agency Budapest in Hungary and Ogilvy & Mather New York dropped out of the top 5.
The Most Effective Independent Agencies are:
- ACG Advertising Agency (#1 in 2016)Budapest, Hungary
- Alametifarika Istanbul, Turkey
- Blab Istanbul, Turkey
- Güzel Sanatlar (#2 in 2016) Istanbul, Turkey
- Madre Buenos Aires Buenos Aires, Argentina
MINT Dubai, Droga5 New York and Wieden+Kennedy Oregon dropped out of the top 5.
The Most Effective Marketers 2017 are:
- Unilever (#2 in 2016)
- Nestlé (#4 in 2016)
- Procter & Gamble (#3 in 2016)
- The Coca-Cola Company (#1 in 2016)
- PepsiCo (#5 in 2016)
The Most Effective Brands 2017 are:
- Vodafone (#2 in 2016)
- Coca-Cola (#1 in 2016)
- McDonald’s (#3 in 2016)
- Pepsi
- IKEA
Heineken, Burger King, MasterCard, Movistar and Maxis ranked #5 to #10.
The Most Effective Agency Holding Groups are:
- WPP Group
- Omnicom
- Interpublic (IPG)
- Publicis Groupe
- Dentsu
These rankings are unchanged from 2016
Regional rankings:
Asia Pacific’s #1:
- Marketer: Unilever
- Brand: Maxis
- Agency Holding Group: WPP Group
- Agency Network: Ogilvy & Mather
- Agency: MullenLowe Lintas Group Mumbai
- Independent Agency: Hylink Beijing
Europe’s #1:
- Marketer: Vodafone
- Brand: Vodafone
- Agency Holding Group: WPP Group
- Agency Network: McCann Worldgroup
- Agency: Y&R Istanbul
- Independent Agency: ACG Advertising Agency Budapest
Latin America’s #1:
- Marketer: Nestle
- Brand: Movistar
- Agency Holding Group: WPP Group
- Agency Network: BBDO Worldwide
- Agency: Sancho BBDO Bogota
- Independent Agency: Madre Buenos Aires
Middle East & Africa’s #1:
- Marketer: The Coca-Cola Company
- Brand: Coca-Cola
- Agency Holding Group: Interpublic
- Agency Network: McCann Worldgroup
- Agency: FP7/DXB Dubai
- Independent agency: MINT Dubai
North America’s #1:
- Marketer: Procter & Gamble (marketer)
- =#1 Brand: CVS Health, truth & Walmart
- Agency Holding Group: WPP Group
- Agency Network: Ogilvy & Mather
- Agency: Ogilvy & Mather New York
- Independent Agency: Heat San Francisco
