Effie Worldwide has announced the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards.

The Global Best of the Best Effie Awards celebrate the most impactful work from around the world, spanning 60 countries and over 130 markets. Gold and Grand winners from 2024 Effie Awards programs were eligible to enter, bringing together the strongest work from across Effie’s global network, showcasing success across diverse markets, categories and objectives.

This year’s contenders reflect a global mix, with strong representation from markets including Brazil, the Netherlands, US, India, South Africa, Romania, Ukraine, and Canada, among others. Categories such as Positive Change: Social Good – Brands and Sustained Success saw particularly strong competition, underscoring the growing importance of long-term impact and marketing that drives meaningful change.

Australia has one contender, BMF for Shop Aldi First for Aldi.

View the full list of the 2025 Global Grand Contenders here.

Global Grand winners, along with the Iridium Effie – the single most effective campaign in the world – will be announced later this month.

“The Global Best of the Best Effie Awards represent the pinnacle of marketing effectiveness globally,” stated Traci Alford, Global CEO of Effie Worldwide. “These contenders have already demonstrated exceptional impact within their markets. Now, they are setting the standard for what effective marketing looks like on a global stage – ideas grounded in insight, brought to life with creativity, and proven through results.”