Effie Worldwide has launched the inaugural Global Best of the Best Effie Awards, crowning the world’s most effective marketing efforts.
The 2020 Global Best of the Best Effie Awards is open to all 2019 Gold & Grand Effie winners from Effie’s regional and national programs. These previous winners now have the opportunity to compete at a global level, to be named the best of the best in marketing effectiveness worldwide, with the ultimate award being the Global Grand Effie Award.
Two rounds of judging will determine finalists and winners in 20+ entry categories from Automotive to Finance and Data-Driven to Positive Change. A Grand Jury will then select one supreme winner of the Global Grand Effie Award. The jury will be made up of leading marketers from the world’s brightest and best agencies, brands, media and technology companies.
Entry deadline is March 31 2020. The winners will be announced in September 2020 in London and streamed live worldwide.
Vineet Mehra, Effie Worldwide’s board chair and global chief marketing officer, Walgreens Boots Alliance, stated, “For over 50 years, winning an Effie has been a global symbol of achievement and recognition for marketing work that is creative, courageous, inspiring and, of course, effective. In our globalised world, the best and most effective marketing transcends borders to create cultural touchstones that people across many geographies and cultures find relatable, and now the Global Best of the Best Effies will be the ultimate recognition of effectiveness.”
Key dates:
31 March 2020 – Awards Entry Deadline
April – June 2020 – Round One judging (multiple locations)
July 2020 – Final Round judging (NYC)
September 2020 – Grand Effie judging (London)
September 2020 – Global Best of Best Awards Gala, London
