The Australian effectiveness awards, the Effies, opened for entries on January 18, with a first deadline of April 19.
Two new categories have been added this year in line with the evolution of advertising and marketing – Positive Change: Environmental and Shopper Marketing.
All great communications are eligible to enter, from full campaigns to unique efforts within a campaign.
Advertising campaigns that ran in Australia between April 1 2016 and March 31 2018 are eligible. If your campaigns was launched earlier, it is eligible if it ran during the qualifying period and has data relative to the qualifying time. A campaign may only be entered in one year. Entries must contain new work and a different assessment period from that presented previously.
“Regardless of the channel or medium, if you can demonstrate measurable results, we look forward to seeing you enter the 2018 Effie Awards,” The Effies stated.
Dates to note:
- On-Time Call For Entries Close: Thursday, 19 April 2018
Extended & Final Deadline: Thursday, 3 May 2018 - Round 1 Online Judging: Tuesday, 12 – Friday 15 June 2018
Finalists Announced: Wednesday, 27 June 2018 - Round 2 Judging: Tuesday, 24 July 2018
Executive Judging Review: Monday, 30 July 2018 - Awards Dinner & Presentation: Thursday, 30 August 2018
There are 26 categories to enter (open Entry Guide here.)
About the new categories:
- Positive Change: Environmental
The Positive Change: Environmental category applauds efforts that have measurably shifted audience behaviour toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating environmentally-conscious messaging into their marketing communications.
Entries should reflect the environmentally sustainable objectives and messaging in their entry. Entries could be either for commercial enterprises, brands or not-for-profit organisations.
2. Shopper Marketing
Shopper Marketing covers a variety of disciplines (retail comms, promotions, brand partnerships, activations and experiential, packaging, ecommerce and more) that focus on driving conversion at the point of sale. Its campaigns will be built from deep shopper insights and work from the store back, activating the path to purchase to build brands while driving sales in a growing number of transactional environments.
3. The Effective Advertiser Award (introduced in 2015)
- This award applauds clients who champion effectiveness and is open to clients who have entered Effie cases within the last 3 years. The entry can be for a client organisation or a specific brand. The entry should be jointly submitted by the advertiser and the agency/agencies. There will only be one winner in this category and there is specific entry form.
Notes:
- There are different entry forms for Digitally Led Ideas, Return on Investment, Government, Not For Profit or Cause Related Marketing, PR-led Campaign, Shopper Marketing, Positive Change: Environmental, Media Led Ideas, Media Partnership Activation, Long Term Effects and The Effective Advertiser Award. All other categories use the General Entry Form.
- You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page.
- Use of charts, graphs and images is strongly encouraged throughout or at the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case.
