McCann Worldgroup Latin America and the Caribbean added 15 Effie awards in the 2021 edition of Effie Latam on December 22. its client, Chevrolet, was chosen as Regional Brand of the contest for the second year in a row. McCann Worldgroup was also was named the #1 Most Effective Advertising Network in the 2021 WARC Effective 100 Rankings.
The agencies’ Effies included 5 golds, 5 silvers, 5 bronzes and 41 shortlists for brands such as Americanas, Banco de Bogotá, Banco Galicia, Beats, Chevrolet, Coca-Cola, CONMEBOL Dominicana’s Got Talent, Entel, Las Rosas Foundation, Mar Viva Foundation, Gollo, Huawei, Ikea, Inca Kola, La Fabril, LATAM Airlines, Mastercard, Nestlé, Novartis, Publimetro, Sanofi, Sodimac and TyC.
Across the full year, McCann agencies in Latin America and the Caribbean have collected 158 Effies, including 4 Great Effies (Chile, Dominican Republic, Mexico and Panama).
“Effie rewards work where marketing meets creativity and collaboratively delivers outstanding results that build brands and develop sustainable businesses. I am very proud of the professional team that made this performance possible in each McCann Worldgroup agency and in each of our clients’ marketing teams during 2021. To all, my thanks for writing together a successful story in a year with historical challenges and my invitation is to face 2022 together with the same energy,” stated Fernando Fascioli, president of McCann Worldgroup for Latin America and the Caribbean. “Solving increasingly complex challenges requires the collaboration of diverse talents and at McCann Worldgroup we are committed to continuing to integrate these professional teams at the service of our clients’ marketing,” he mentioned.
“We arrived at the event as the network with the highest number of shortlists, which shows our strength and tireless work to look for a truth well told to develop the most effective creativity for our clients. I also celebrate the diverse source of markets from which we obtained this performance, it reflects our leadership throughout Latin America, we do not focus on a specific country,” stated Josafat Solís, chief strategy officer of MW in the region.
The Effie Latam major winners were:
Great Effie Latam: Costa Rica learns at home, from PHD Costa Rica for Aprendo en Casa TV, Ministry of Public Education. Contributing agencies: Garnier BBDO Costa Rica, TBWA Riot Costa Rica & Porter Novelli Costa Rica.
Creative Agency of the Year: DDB Colombia
Indie Agencies of the Year: Gut BA & Slap Global, tied
Network of the Year: DDB
Media Agency Network of the Year: OMD
Advertiser of the Year: AB InBev
Regional Brand of the Year: Chevrolet
