ELVIS’ We Won’t Rest in Peace legacy campaign for Greenpeace returns. Sharper, funnier and even more defiant. The work treats leaving a gift in your will as a final act of protest. It builds on a live tour in which a hearse and coffin mad stops at notorious London landmarks including the Houses of Parliament to show this generation that they can continue challenging destructive corporations and protecting nature, even after death.
The 2026 campaign leads with a cinematic short film that borrows its language from cult comedy and protest cinema, not traditional legacy advertising. Using dark humour, in-camera effects and expert puppetry, the film brings a skull, worms and an urn to life as unlikely protagonists – a cheeky, rebellious rallying cry for post-death activism.
Woven throughout are the impassioned voices of real supporters portrayed not as passive donors, but as empowered activists whose beliefs now outlive them, a reminder that this rebellion is deeply personal and powered by people whose convictions refuse to stay buried.
The full campaign covers cinema, social, digital and press.
The campaign also challenges how advertising traditionally speaks to older audiences. Research shows 62% of over-50s feel campaigns underestimate their appetite for activism – a blind spot Greenpeace and ELVIS were keen to meet head on.
The work sits under ELVIS’s new Serious Entertainment proposition, which champions the power of entertainment to drive meaningful action for both brands and causes.
New research conducted by Greenpeace and Savanta among 2,019 UK adults aged 55+ reveals compelling insights about this audience’s environmental commitment:
- Nearly half (48%) of respondents are considering leaving charitable gifts in their wills
- 59% believe the planet will be in worse condition when they die than when they were born• 62% worry about the world future generations will inherit
- 61% think it’s not too late to improve the planet
- 65% believe it’s important to keep fighting for the planet after they’re gone
Melanie McNeill, fundraising director, Greenpeace, stated, “Legacy giving grapples with two of the greatest taboos: money and death. As a result, it is often framed as a private act, sensitively communicated. This campaign reclaims legacy giving as a final act of protest, a bold and loud demonstration of our supporters’ commitment to protecting the natural world. By using humour and entertainment, ELVIS helped us show supporters that a legacy gift to Greenpeace is an act of defiance through which their values will live on, long after they’re gone.”
Camilla Yates, managing partner, strategy, ELVIS, added, “To change the world, you’ve got to throw a better party than the people destroying it. Greenpeace has always understood that protest needs energy and personality. Our job was to turn legacy giving into something people want to be part of, not something they, all too often, politely ignore.”
Josh Green, chief creative officer, ELVIS, commented, “The ideas that change the world don’t arrive quietly. They entertain, disarm, and then leave something behind that’s hard to ignore. This work uses entertainment to make the most serious of topics feel alive. And, hopefully, worth acting on.”
Visit greenpeace.org.uk/wont-rip to find out more.
Credits
Client: Greenpeace
Fundraising Director: Melanie McNeill
Head of Key Relationships Marketing:John Hutchin
Deputy Director of Fundraising – Key Relationships: Rakesh Patel
Marketing Manager: Lauren Jones
Creative Agency: ELVIS
Chief Creative Officer: Josh Green
Creative Director: Alex Vasile
Managing Partner, Strategy: Camilla Yates
Managing Director & Sustainability Lead: Caroline Davison
Senior Creatives: Sam Hinckley & Chris Lawlor
Executive Producer: Louis Mason
Senior Account Director: Ellie Hicklin
Senior Account Manager: Grace Baron
Senior Motion Designer: Peri Chiu
Motion Designer: Rhys Clarke
Digital Designer: Emma Gray
Senior Retoucher: Nick Swaffield
Production Company: Irresistible
Directors: The Nott Brothers
Senior Producer: Alice Duke
Executive Producer: Iseult McNamara
Head of Production: Harriet-Kate McKean
Production Manager: Freddie Goffey
Casting Director: Hannah Simons
1st AD: Alex Mill
DOP: Charles Mori
Media: The Kite Factory
